Millions of Facebook’s own users searching Google first to get to their Facebook account proves why Google’s value far exceeds that of Facebook.
Posts Tagged ‘Facebook’
Top Search Term? Facebook
December 30, 2010Coming Soon To An Inbox Near You: Location Based Spam
November 24, 2010Just think – as Facebook continues to gather more data on its users, inactive Facebook accounts like mine will receive “targeted” email in their inbox via non-published email addresses like mine below.
What’s odd about this email is it was sent to an address which is only published in one single and exclusive offline printed directory. There are no online versions of the directory nor is this particular email published anywhere else.
The spammer assumed I had an active Facebook account and that somehow the odds of my having a Facebook account were great enough that they could convert their spam email into a “fan” of their group.
I don’t think so.
Facebook: Word Of Mouth If You Can Get It
May 18, 2010Facebook may indeed be the perfect channel for transmitting “word of mouth marketing”.
The only problem with word of mouth marketing from a marketers perspective is that you can’t legally buy it without disclosing you bought it and word of mouth as a rule can’t be replicated or scaled.
So while Facebook may be the perfect environment for the incubation and distribution of word of mouth, marketers who rely solely on Facebook users to create and distribute positive word of mouth in their behalf may find themselves without a marketing job.
The Age of Facebook: Not
April 25, 2010Facebook’s Terms of Service
February 18, 2009I don’t use Facebook, but thought their “Terms of Service” and “Privacy Policy” would be of interest to its tens of millions of fledgling content providers.
Facebook’s Terms of Service: Facebook’s own Terms of use state: “by posting Member Content to any part of the Web site, you automatically grant, and you represent and warrant that you have the right to grant, to facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license to use, copy, perform, display, reformat, translate, excerpt and distribute such information and content and to prepare derivative works of, or incorpoate into other works, such information and content, and to grant and authorise sublicenses of the foregoing.
Facebook’s equally interesting privacy policy: “Facebook may also collect information about you from other sources, such as newspapers, blogs, instant messaging services, and other users of the Facebook service through the operation of the service (eg. photo tags) in order to provide you with more useful information and a more personalised experience. By using Facebook, you are consenting to have your personal data transferred to and processed in the United States.”
Folks – there is no such thing as a free lunch.
Hmm… makes me wonder what WordPress’s “Terms of Service” and “Privacy Policy” cover.