Posts Tagged ‘Facebook’

Top Search Term? Facebook

December 30, 2010

Millions of Facebook’s own users searching Google first to get to their Facebook account proves why Google’s value far exceeds that of Facebook.

Coming Soon To An Inbox Near You: Location Based Spam

November 24, 2010

Just think – as Facebook continues to gather more data on its users, inactive Facebook accounts like mine will receive “targeted” email in their inbox via non-published email addresses like mine below.

Location Based Spam

Location Based Spam

What’s odd about this email is it was sent to an address which is only published in one single and exclusive offline printed directory. There are no online versions of the directory nor is this particular email published anywhere else.

The spammer assumed I had an active Facebook account and that somehow the odds of my having a Facebook account were great enough that they could convert their spam email into a “fan” of their group.

I don’t think so.

The Bing Facebook Social Search Experiment

October 13, 2010

Bing and Facebook announced an extension to their existing agreement today.

From the Bing Community blog:

Today we announced an exciting expansion to our long-term partnership with Facebook.  Specifically, we are rolling out some new features that allow you to take your friends with you into your Bing experience, both at http://www.bing.com as well as within the search experience at http://www.facebook.com. We will enable a great search experience for people queries, by bringing in information from your Facebook friends and people who share networks with you, and we will show you what your friends have liked (using Facebook’s public like platform) as you navigate through search results in Bing.

Why is this interesting?  At the customer experience level, search is getting more social and more personalized.  We think that’s a great thing to help you make better, more informed decisions.

But we think there is something more profound going on under the covers, an inflection point in the search industry that will enable more interesting social scenarios in the future.

Traditionally, search engines rely on a large number of clues to help us determine what you are looking for.  We call these clues “signals.” Search was built on a concept of these signals that told engines what was probabilistically the most likely piece of information you wanted based on the words you entered.

This has worked pretty well over the years and helped search improve a lot – early signals like meta tags to give the engines hints on page content and reverse IP to provide more locally relevant results, which has evolved to the mobile phone with the addition of geo-location data.  Eventually the industry developed more complex signals like anchor text and popularity models to try and bring a human element into the mix.  In Bing, we look at more than 1000 signals to try and get you the best result.

Our focus at Bing on helping customers make better decisions allowed us to rethink this model a bit, as we believe in some ways the current set of signals is not perfect for the way people actually make decisions and accomplish complex tasks.

The fact is the real world isn’t defined purely by how information is connected; it’s also defined by the connections between people.

While the Bing argument for social search sounds logical in theory, I think they will find adoption rates of their social search experiment – illogical.

Bing Social Beta

June 21, 2010

I was searching for Summer Solstice today in Google and saw a Tweet in their real time search results from “Bing Social”.

Having never heard of Bing Social, I thought I would investigate further.

Bing Social

Bing Social

Sure enough, clicking through took me to the Bing Social Beta site.

Bing Social Beta

Bing Social Beta

The Bing Social site is where Microsoft collects and posts the “Hottest Social Topics” from both Twitter and Facebook.

While the topics featured in Bing Social may be hot, Microsoft is most likely using the social media streams to flesh out its fledgling search index.

Whether the hot social topics Bing or any other search engine for that matter feature have any shelf life beyond the moment remains to be seen.

Facebook: Word Of Mouth If You Can Get It

May 18, 2010

Facebook may indeed be the perfect channel for transmitting “word of mouth marketing”.

The only problem with word of mouth marketing from a marketers perspective is that you can’t legally buy it without disclosing you bought it and word of mouth as a rule can’t be replicated or scaled.

So while Facebook may be the perfect environment for the incubation and distribution of word of mouth, marketers who rely solely on Facebook users to create and distribute positive word of mouth in their behalf may find themselves without a marketing job.

The Age of Facebook: Not

April 25, 2010

Had Techcrunch ever left you wondering as to whether or not their editorial voice was for sale, today they eliminated any doubt with the following Facebook fanboy headline: The Age of Facebook.

The Age Of Facebook

The Age Of Facebook

If this is the age of Facebook, then why must Facebook tell us so?

If Social Media Were Effective, It Wouldn’t Be Free

October 15, 2009

Today’s thought for the day about the emergence of social media as a business platform:

If social media like Facebook and Twitter were effective at generating business for businesses large or small – “social media” wouldn’t be free.

To take a step further it wouldn’t have been labeled social media – it would be called simply “media”.

Thus “social media” is really code for don’t count on its use producing any revenue for your business.

There – I said it.

Facebook’s Terms of Service

February 18, 2009

I don’t use Facebook, but thought their “Terms of Service” and “Privacy Policy” would be of interest to its tens of millions of fledgling content providers.

Facebook’s Terms of Service: Facebook’s own Terms of use state: “by posting Member Content to any part of the Web site, you automatically grant, and you represent and warrant that you have the right to grant, to facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license to use, copy, perform, display, reformat, translate, excerpt and distribute such information and content and to prepare derivative works of, or incorpoate into other works, such information and content, and to grant and authorise sublicenses of the foregoing.

Facebook’s equally interesting privacy policy: “Facebook may also collect information about you from other sources, such as newspapers, blogs, instant messaging services, and other users of the Facebook service through the operation of the service (eg. photo tags) in order to provide you with more useful information and a more personalised experience. By using Facebook, you are consenting to have your personal data transferred to and processed in the United States.”

Folks – there is no such thing as a free lunch.

Hmm… makes me wonder what WordPress’s “Terms of Service” and “Privacy Policy” cover.