Facebook: Word Of Mouth If You Can Get It

Facebook may indeed be the perfect channel for transmitting “word of mouth marketing”.

The only problem with word of mouth marketing from a marketers perspective is that you can’t legally buy it without disclosing you bought it and word of mouth as a rule can’t be replicated or scaled.

So while Facebook may be the perfect environment for the incubation and distribution of word of mouth, marketers who rely solely on Facebook users to create and distribute positive word of mouth in their behalf may find themselves without a marketing job.


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One Response to “Facebook: Word Of Mouth If You Can Get It”

  1. tdegrosbois Says:

    Couldn’t agree more Tim. Great blog!

    Facebook is really a relationship building tool and helps grow the relationship. Marketing and selling generally needs to happen when you education your audience somewhere else!

    Teresa de Grosbois

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