Facebook: Word Of Mouth If You Can Get It

Facebook may indeed be the perfect channel for transmitting “word of mouth marketing”.

The only problem with word of mouth marketing from a marketers perspective is that you can’t legally buy it without disclosing you bought it and word of mouth as a rule can’t be replicated or scaled.

So while Facebook may be the perfect environment for the incubation and distribution of word of mouth, marketers who rely solely on Facebook users to create and distribute positive word of mouth in their behalf may find themselves without a marketing job.

Tags: Facebook, Word Of Mouth, Word of Mouth Marketing

This entry was posted on May 18, 2010 at 5:00 pm and is filed under Facebook, Word of Mouth, Word of Mouth Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Facebook: Word Of Mouth If You Can Get It”

tdegrosbois Says:
November 8, 2010 at 7:50 am | Reply
Couldn’t agree more Tim. Great blog!

Facebook is really a relationship building tool and helps grow the relationship. Marketing and selling generally needs to happen when you education your audience somewhere else!

Teresa de Grosbois
http://www.SuccessandInfluence.com

@TimCohn | Author Tim Cohn's Blog