Archive for the ‘Facebook’ Category

Top Search Term? Facebook

December 30, 2010

Millions of Facebook’s own users searching Google first to get to their Facebook account proves why Google’s value far exceeds that of Facebook.

The Bing Facebook Social Search Experiment

October 13, 2010

Bing and Facebook announced an extension to their existing agreement today.

From the Bing Community blog:

Today we announced an exciting expansion to our long-term partnership with Facebook.  Specifically, we are rolling out some new features that allow you to take your friends with you into your Bing experience, both at http://www.bing.com as well as within the search experience at http://www.facebook.com. We will enable a great search experience for people queries, by bringing in information from your Facebook friends and people who share networks with you, and we will show you what your friends have liked (using Facebook’s public like platform) as you navigate through search results in Bing.

Why is this interesting?  At the customer experience level, search is getting more social and more personalized.  We think that’s a great thing to help you make better, more informed decisions.

But we think there is something more profound going on under the covers, an inflection point in the search industry that will enable more interesting social scenarios in the future.

Traditionally, search engines rely on a large number of clues to help us determine what you are looking for.  We call these clues “signals.” Search was built on a concept of these signals that told engines what was probabilistically the most likely piece of information you wanted based on the words you entered.

This has worked pretty well over the years and helped search improve a lot – early signals like meta tags to give the engines hints on page content and reverse IP to provide more locally relevant results, which has evolved to the mobile phone with the addition of geo-location data.  Eventually the industry developed more complex signals like anchor text and popularity models to try and bring a human element into the mix.  In Bing, we look at more than 1000 signals to try and get you the best result.

Our focus at Bing on helping customers make better decisions allowed us to rethink this model a bit, as we believe in some ways the current set of signals is not perfect for the way people actually make decisions and accomplish complex tasks.

The fact is the real world isn’t defined purely by how information is connected; it’s also defined by the connections between people.

While the Bing argument for social search sounds logical in theory, I think they will find adoption rates of their social search experiment – illogical.

Bing Social Beta

June 21, 2010

I was searching for Summer Solstice today in Google and saw a Tweet in their real time search results from “Bing Social”.

Having never heard of Bing Social, I thought I would investigate further.

Bing Social

Bing Social

Sure enough, clicking through took me to the Bing Social Beta site.

Bing Social Beta

Bing Social Beta

The Bing Social site is where Microsoft collects and posts the “Hottest Social Topics” from both Twitter and Facebook.

While the topics featured in Bing Social may be hot, Microsoft is most likely using the social media streams to flesh out its fledgling search index.

Whether the hot social topics Bing or any other search engine for that matter feature have any shelf life beyond the moment remains to be seen.

Facebook: Word Of Mouth If You Can Get It

May 18, 2010

Facebook may indeed be the perfect channel for transmitting “word of mouth marketing”.

The only problem with word of mouth marketing from a marketers perspective is that you can’t legally buy it without disclosing you bought it and word of mouth as a rule can’t be replicated or scaled.

So while Facebook may be the perfect environment for the incubation and distribution of word of mouth, marketers who rely solely on Facebook users to create and distribute positive word of mouth in their behalf may find themselves without a marketing job.

Top 50 Websites March 2010

May 4, 2010

The Top 50 Sites for March 2010 from Compete.com:

Top 50 Websites March 2010

Top 50 Websites March 2010

At its present growth rate, Facebook looks poised to overtake Google in unique visitors sometime in 2010.

Unfortunately for Facebook, their comparable traffic flows will not translate into Google’s level of cash flow..

The Age of Facebook: Not

April 25, 2010

Had Techcrunch ever left you wondering as to whether or not their editorial voice was for sale, today they eliminated any doubt with the following Facebook fanboy headline: The Age of Facebook.

The Age Of Facebook

The Age Of Facebook

If this is the age of Facebook, then why must Facebook tell us so?