Posts Tagged ‘Bing’

The Bing Facebook Social Search Experiment

October 13, 2010

Bing and Facebook announced an extension to their existing agreement today.

From the Bing Community blog:

Today we announced an exciting expansion to our long-term partnership with Facebook.  Specifically, we are rolling out some new features that allow you to take your friends with you into your Bing experience, both at http://www.bing.com as well as within the search experience at http://www.facebook.com. We will enable a great search experience for people queries, by bringing in information from your Facebook friends and people who share networks with you, and we will show you what your friends have liked (using Facebook’s public like platform) as you navigate through search results in Bing.

Why is this interesting?  At the customer experience level, search is getting more social and more personalized.  We think that’s a great thing to help you make better, more informed decisions.

But we think there is something more profound going on under the covers, an inflection point in the search industry that will enable more interesting social scenarios in the future.

Traditionally, search engines rely on a large number of clues to help us determine what you are looking for.  We call these clues “signals.” Search was built on a concept of these signals that told engines what was probabilistically the most likely piece of information you wanted based on the words you entered.

This has worked pretty well over the years and helped search improve a lot – early signals like meta tags to give the engines hints on page content and reverse IP to provide more locally relevant results, which has evolved to the mobile phone with the addition of geo-location data.  Eventually the industry developed more complex signals like anchor text and popularity models to try and bring a human element into the mix.  In Bing, we look at more than 1000 signals to try and get you the best result.

Our focus at Bing on helping customers make better decisions allowed us to rethink this model a bit, as we believe in some ways the current set of signals is not perfect for the way people actually make decisions and accomplish complex tasks.

The fact is the real world isn’t defined purely by how information is connected; it’s also defined by the connections between people.

While the Bing argument for social search sounds logical in theory, I think they will find adoption rates of their social search experiment – illogical.

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Yahoo Crawl Errors

August 11, 2010

I wonder if these crawl errors are related to the upcoming Yahoo / Bing Search Alliance search results switch?

Yahoo Crawl Errors

Yahoo Crawl Errors

Have you seen any similar types of errors in Yahoo’s search results?

Bing Is One Year Old

June 28, 2010

From Microsoft:

Bing Is One

Bing Is One

Bing is one year old – Join the celebration

Thanks to the support of Microsoft® adCenter advertisers like you, it’s been an amazing inaugural year for Bing. To celebrate, we invite you to explore some of the milestones we’ve achieved together.
•     Bing advertisers are reaching a motivated audience; Bing searchers spend 42 percent more than the average search user in the U.S.—21 percent more than Google users and 25 percent more than Yahoo! users.¹
•     Plus, people who land on sites from organic search results via Bing are 78 percent more likely to click an ad, compared with arriving on the site from Google.²
•     Bing advertisers had a lower average cost-per-click than those on Google, and they had more impressions than both Google and Yahoo! advertisers.3

#w2s Web 2.0 Summit and Bing Twitter Real Time Search Results

October 24, 2009

I virtually attended my second conference this year – the Web 2.0 Summit in San Francisco – over the last several days.

I previously attended the AlwaysOn Summit at Stanford where I began developing my strategy for virtually attending conferences from the convenience of my laptop.

The cool thing about virtual attendance of conferences is that regardless of where I am at in the world at the time of the conference – I can “virtually attend” via those who are actually attending.

Its pretty efficient because I don’t have to hop on a plane and spend several days traveling to and from an event.

More importantly,  I can attend events while also remaining focused on my primary work almost without interruption.

Also, I can do all of this without having to watch hours of video or read through a bunch of transcripts or blogs to figure out what was said by who.

How?

By grabbing all of a conference’s original Tweets.

Its not perfect, but I have found all of a conference’s gems are best surfaced in Tweets by those audience members in attendance.

Granted, there are some semantic issues from one Tweeter’s Tweet to the next but even having different transcriptions produces value.

Once I have grabbed all of a conference’s Tweets, I read all of them and determine which ones best captured the speaker’s point.

After that, I assemble a list of the top 50 or 100 Tweets and publish them in a WordPress blog.

The top 50 Tweets from the Web 2.0 Summit 09.

With the new WordPress “publicize” feature, I then Tweet them to my Twitter account.

This process accomplishes at least two things:

1. The WordPress blog post and its content eventually gets crawled and then indexed in Google search engine results pages.

2. The Tweets get grabbed and published in real time by search engines like @Bing.com/Twitter.

Bing Twitter #w2s

Bing Twitter #w2s

As you can see from the screen shot above, my Top 50 Tweets post from #w2s @SearchMarketingCommunications.com were grabbed by Bing.com/Twitter and placed under the most recent Tweets about #w2s.

Further down the page, Bing.com/Twitter then provides a list of top links shared in Tweets about the keyword Tweeted.

In this case, my Top 50 Tweets from the Web 2.0 Summit 2009 post reached the seventh position on this particular Bing results page for #w2s.

Bing Tweets Links

Bing Tweets Links

Publishing this blog post will in turn push this blog into the most recent Tweets for the same keyword again.

June 2009 Search Totals

July 15, 2009

14,060,000,000+/- searches across Google, Yahoo, Bing, Ask and AOL in June 2009 via #SEL.

How Can adCenter Users Get More From Bing?

July 13, 2009

My first Bit.ly, Twitter, WordPress mashup blog post:

http://bit.ly/GetMoreFromBing
Tim Cohn (tcohn@marketingprinciples.com)
Google Adwords Professional
Google Profile: http://www.google.com/profiles/timcohn
Blog: http://www.SearchMarketingCommunications.com
Twitter: http://Twitter.com/timcohn
(866) TimWCohn office
(415) 935-3608 cell