In today’s Wall Street Journal there is a full page ad from a gum manufacturer featuring Twitter Tweets as “endoresments” of their product.

The ad  begins with “The people have Tweeted.”

The ad then features Tweets that speak highly of their gum brand from ten different Twitter accounts.

The People Have Tweeted

Readers are then encouraged to follow the brand @ Twiter.com/tridentlayers

I wonder if Trident had to get permission from each of the Tweeters to use their Tweet in their promotional materials or if the Tweeters were compensated for endorsing Trident Layers?

Time permitting, I am going to contact each of them and see if they were even aware their Tweets had been used in a full page Wall Street Journal ad or not.

The following ten Twitter accounts endorsed Trident Layers gum.

MsCalcote, eddahlen, warob, cameron_crazy, xstandforitx, mattchew03, amybites, FitBottomedGirl, melissakmurray and lollieshopping.

I sure hope for Trident’s sake they alerted these Tweeters first (not me) about using their Tweets and that none of the above Twitterers are employees, friends or family members of any of their ad agencies.