I was searching for Summer Solstice today in Google and saw a Tweet in their real time search results from “Bing Social”.
Having never heard of Bing Social, I thought I would investigate further.
Bing Social
Sure enough, clicking through took me to the Bing Social Beta site.
Bing Social Beta
The Bing Social site is where Microsoft collects and posts the “Hottest Social Topics” from both Twitter and Facebook.
While the topics featured in Bing Social may be hot, Microsoft is most likely using the social media streams to flesh out its fledgling search index.
Whether the hot social topics Bing or any other search engine for that matter feature have any shelf life beyond the moment remains to be seen.
@TimCohn | Author Tim Cohn's Blog 