Archive for the ‘Bing’ Category

The Bing Facebook Social Search Experiment

October 13, 2010

Bing and Facebook announced an extension to their existing agreement today.

From the Bing Community blog:

Today we announced an exciting expansion to our long-term partnership with Facebook.  Specifically, we are rolling out some new features that allow you to take your friends with you into your Bing experience, both at http://www.bing.com as well as within the search experience at http://www.facebook.com. We will enable a great search experience for people queries, by bringing in information from your Facebook friends and people who share networks with you, and we will show you what your friends have liked (using Facebook’s public like platform) as you navigate through search results in Bing.

Why is this interesting?  At the customer experience level, search is getting more social and more personalized.  We think that’s a great thing to help you make better, more informed decisions.

But we think there is something more profound going on under the covers, an inflection point in the search industry that will enable more interesting social scenarios in the future.

Traditionally, search engines rely on a large number of clues to help us determine what you are looking for.  We call these clues “signals.” Search was built on a concept of these signals that told engines what was probabilistically the most likely piece of information you wanted based on the words you entered.

This has worked pretty well over the years and helped search improve a lot – early signals like meta tags to give the engines hints on page content and reverse IP to provide more locally relevant results, which has evolved to the mobile phone with the addition of geo-location data.  Eventually the industry developed more complex signals like anchor text and popularity models to try and bring a human element into the mix.  In Bing, we look at more than 1000 signals to try and get you the best result.

Our focus at Bing on helping customers make better decisions allowed us to rethink this model a bit, as we believe in some ways the current set of signals is not perfect for the way people actually make decisions and accomplish complex tasks.

The fact is the real world isn’t defined purely by how information is connected; it’s also defined by the connections between people.

While the Bing argument for social search sounds logical in theory, I think they will find adoption rates of their social search experiment – illogical.

Advertisements

Yahoo Crawl Errors

August 11, 2010

I wonder if these crawl errors are related to the upcoming Yahoo / Bing Search Alliance search results switch?

Yahoo Crawl Errors

Yahoo Crawl Errors

Have you seen any similar types of errors in Yahoo’s search results?

Bing Is One Year Old

June 28, 2010

From Microsoft:

Bing Is One

Bing Is One

Bing is one year old – Join the celebration

Thanks to the support of Microsoft® adCenter advertisers like you, it’s been an amazing inaugural year for Bing. To celebrate, we invite you to explore some of the milestones we’ve achieved together.
•     Bing advertisers are reaching a motivated audience; Bing searchers spend 42 percent more than the average search user in the U.S.—21 percent more than Google users and 25 percent more than Yahoo! users.¹
•     Plus, people who land on sites from organic search results via Bing are 78 percent more likely to click an ad, compared with arriving on the site from Google.²
•     Bing advertisers had a lower average cost-per-click than those on Google, and they had more impressions than both Google and Yahoo! advertisers.3

Bing Advertising Google Placement

October 20, 2009

I thought the following search result for Bing Advertising on Bing.com was ironic.

The first result on Bing.com for Bing Advertising isn’t for “Bing Advertising” instead its a sponsored site link for “24/7 1st page placement” from “Google-Placement.com”.

Bing Advertising

Bing Advertising

Clicking the Bing advertiser’s link takes searchers to a landing page where the phrases Bing or Bing Advertising are nowhere to be found.

Instead, the following copy ensues:

Global Market Exposure is a Google AdWords Qualified Company that proudly employs experienced Google AdWords Qualified Personnel. This means you work directly with our Google Professionals removing all the guess work and costly mistakes. With Global Market Exposure’s aggressive ad campaigns, revolving ad text, and Guaranteed First Page Google and Yahoo Placement, your business receives maximum exposure and the positive name (product) branding you’re looking for, turning impressions into clicks and clicks into conversions.

Google Placement

Google Placement

If this type of search result was what Microsoft had in mind when they re-branded and relaunched their Bing search product as a decision engine, Microsoft might ought to rethink their decision engine.

June 2009 Search Totals

July 15, 2009

14,060,000,000+/- searches across Google, Yahoo, Bing, Ask and AOL in June 2009 via #SEL.