I thought the following search result for Bing Advertising on Bing.com was ironic.
The first result on Bing.com for Bing Advertising isn’t for “Bing Advertising” instead its a sponsored site link for “24/7 1st page placement” from “Google-Placement.com”.
Clicking the Bing advertiser’s link takes searchers to a landing page where the phrases Bing or Bing Advertising are nowhere to be found.
Instead, the following copy ensues:
Global Market Exposure is a Google AdWords Qualified Company that proudly employs experienced Google AdWords Qualified Personnel. This means you work directly with our Google Professionals removing all the guess work and costly mistakes. With Global Market Exposure’s aggressive ad campaigns, revolving ad text, and Guaranteed First Page Google and Yahoo Placement, your business receives maximum exposure and the positive name (product) branding you’re looking for, turning impressions into clicks and clicks into conversions.
If this type of search result was what Microsoft had in mind when they re-branded and relaunched their Bing search product as a decision engine, Microsoft might ought to rethink their decision engine.