Posts Tagged ‘Microsoft’

Bing Is One Year Old

June 28, 2010

From Microsoft:

Bing Is One

Bing Is One

Bing is one year old – Join the celebration

Thanks to the support of Microsoft® adCenter advertisers like you, it’s been an amazing inaugural year for Bing. To celebrate, we invite you to explore some of the milestones we’ve achieved together.
•     Bing advertisers are reaching a motivated audience; Bing searchers spend 42 percent more than the average search user in the U.S.—21 percent more than Google users and 25 percent more than Yahoo! users.¹
•     Plus, people who land on sites from organic search results via Bing are 78 percent more likely to click an ad, compared with arriving on the site from Google.²
•     Bing advertisers had a lower average cost-per-click than those on Google, and they had more impressions than both Google and Yahoo! advertisers.3

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SearchAlliance.com

February 18, 2010

To get more information about the Microsoft Yahoo Search Alliance type SearchAlliance.com into your browser.

You will be taken to Microsoft’s new page announcing their partnership with Yahoo.

Microsoft Yahoo SearchAlliance.com

Microsoft Yahoo SearchAlliance.com

To Microsoft’s credit, they acquired and redirected SearchAlliance.com to their advertising site before formally notifying their customers about having received federal government approval  of a Search Alliance with Yahoo.

With the addition of SearchAlliance.com, Microsoft now has 26,893 domains registered.

Microsoft appears to have just flipped the switch on their new domain because SearchAlliance.com is still showing up for sale in Google search results.

SearchAlliance.com

SearchAlliance.com

Microsoft hasn’t yet begun buying Adwords to promote their news to Google’s audience.

Bing Advertising Google Placement

October 20, 2009

I thought the following search result for Bing Advertising on Bing.com was ironic.

The first result on Bing.com for Bing Advertising isn’t for “Bing Advertising” instead its a sponsored site link for “24/7 1st page placement” from “Google-Placement.com”.

Bing Advertising

Bing Advertising

Clicking the Bing advertiser’s link takes searchers to a landing page where the phrases Bing or Bing Advertising are nowhere to be found.

Instead, the following copy ensues:

Global Market Exposure is a Google AdWords Qualified Company that proudly employs experienced Google AdWords Qualified Personnel. This means you work directly with our Google Professionals removing all the guess work and costly mistakes. With Global Market Exposure’s aggressive ad campaigns, revolving ad text, and Guaranteed First Page Google and Yahoo Placement, your business receives maximum exposure and the positive name (product) branding you’re looking for, turning impressions into clicks and clicks into conversions.

Google Placement

Google Placement

If this type of search result was what Microsoft had in mind when they re-branded and relaunched their Bing search product as a decision engine, Microsoft might ought to rethink their decision engine.

Microsoft Yahoo Search Opera

July 27, 2009

Back for its second season, the Microhoo now Binghoo search opera is still missing the protagonist  – purported higher CTR and a combined reach still won’t produce the plot’s much needed hero – Relevance.

But stay tuned searchers!

The next episode where – when and if a Microhoo / Binghoo deal happens – will produce new messaging where they proclaim Relevance performs miracles on the screen before your very eyes!

How Can adCenter Users Get More From Bing?

July 13, 2009

My first Bit.ly, Twitter, WordPress mashup blog post:

http://bit.ly/GetMoreFromBing
Tim Cohn (tcohn@marketingprinciples.com)
Google Adwords Professional
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Blog: http://www.SearchMarketingCommunications.com
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