I have bought 972,045,102 Google ads, produced 5,386,091 visitors & booked 110,515 transactions (leads & sales) with Google Adwords.
Archive for the ‘Google Adwords’ Category
A Google AdWords Account Performance Update
May 8, 2012Doesn’t Spelling Matter?
January 21, 2011I was looking for some hotel information and saw the following AdWords ad with either the misspelling or typo “3th Night Free”.
Whatever you want to call it, I am pretty sure the Rosewood Hotels Luxury Five Star Hotels and Resorts brand wouldn’t necessarily look highly upon misspellings and or typos being used in their corporate messaging.
AdWords Typo
Or wood they?
Cleaning Up Google Accounts!
January 3, 2011With over 1,000 websites to manage, keeping track of all the action can at time be overwhelming.
Such is particularly the case when trying to manage Google account access ie., Google Analytics, Google Adwords and the myriad other Google account services.
I did learn something today however – you can’t delete a Google Analytics account if its attached to an Adwords account.
Ideally I should be able to consolidate all of my Google Analytics accounts into one account, however doing so doesn’t look possible.
Any ideas how to get all of your Google Analytics accounts into one account?
Product Marketing Simplified
October 22, 2010Got a problem trying to market and sell a product or products?
I have found a relatively easy way to bring to clarity to your situation.
Well actually Google has.
Take your product and set up an Adwords campaign for it.
AdWords Product Marketing Challenge
At the end of the AdWords campaign creation process, you will have distilled most if not all of the attributes needed for actually selling your product to people whether they are online or off.
Writing an ad for your product is the first step.
Go ahead… I challenge you.
Write an AdWords ad for any product and see if at the end of the process you don’t understand your product and market at an entirely different level – the requisite level required for generating sales.
Google Adwords Report Center Retiring
June 22, 2010From the Inside Adwords blog:
The Report Center is full of helpful data, but effective campaign management needs to combine insights and control. That’s why we’ve moved a number of reports from the Report Center directly into the Campaigns tab.
Now you can use AdWords to see the search terms and automatic placements where your ads appeared, segment your data by things like keyword match type and day of week, and email and schedule downloads of the data you want to share. You can do it all on the same pages where you manage your campaigns, making finding key performance drivers (and acting on your discoveries) faster and easier.
With so much useful data available within the Campaigns tab, the AdWords Report Center is no longer the best place to find new reports. So, in order to build the most useful reporting tools possible, we plan to gradually move the existing reports from the Report Center into the Campaigns tab, then retire the Report Center entirely.
Google Adwords Certification Program
May 11, 2010Google recently revamped their Adwords qualification program requirements for both individuals and companies.
Their new qualification process is bundled under the Google Certification Program.
Google Certification Program
In order for a company to become qualified an individual associated with the company must have first passed two exams – the Advertising Fundamentals Exam and one advanced-level exam.
Individual Qualification
I was one of the first individuals worldwide to pass the original Adwords Qualified Individual exam years ago.
Because my company appears to meet the new qualifications for becoming a Google Certified Partner, I plan to go through the certification process – again.
Google Adwords: Three Steps To Keyword Success
April 23, 2010Learn how to choose and review keywords in a Google Adwords account with these three simple steps to keyword success.
How To Run A Report In Google Adwords
April 11, 2010In this video learn how to create, customize, and save reports in the Google AdWords Report Center.
Site And Category Exclusion Tools In Google Adwords
April 10, 2010In this video learn how Google Adwords Site and Category Exclusion tools can be used to refine placements on the Google Content Network to improve campaign performance based on advertising goals.
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