Posts Tagged ‘Brand Messaging’

Doesn’t Spelling Matter?

January 21, 2011

I was looking for some hotel information and saw the following AdWords ad with either the misspelling or typo  “3th Night Free”.

Whatever you want to call it, I am pretty sure the Rosewood Hotels Luxury Five Star Hotels and Resorts brand wouldn’t necessarily look highly upon misspellings and or typos being used in their corporate messaging.

AdWords Typo

AdWords Typo

Or wood they?