@TimCohn | Author Tim Cohn's Blog

Got a problem trying to market and sell a product or products?

I have found a relatively easy way to bring to clarity to your situation.

Well actually Google has.

Take your product and set up an Adwords campaign for it.

AdWords Product Marketing Challenge

At the end of the AdWords campaign creation process, you will have distilled most if not all of the attributes needed for actually selling your product to people whether they are online or off.

Writing an ad for your product is the first step.

Go ahead… I challenge you.

Write an AdWords ad for any product and see if at the end of the process you don’t understand your product and market at an entirely different level – the requisite level required for generating sales.

Tags: Google Adwords, New Product Marketing, Product Marketing Simplified

This entry was posted on October 22, 2010 at 4:16 pm and is filed under Google Adwords, New Product Marketing, Product Marketing Simplified. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.