Archive for the ‘Google Adwords’ Category

Google Adwords: Measure Your Success

April 7, 2010

Learn to measure the success of Adwords ads and use this information to improve Adwords performance.

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Google Adwords Search Funnels Path Length

April 6, 2010
Search Funnel Path Length

Search Funnel Path Length

SearchAlliance.com

February 18, 2010

To get more information about the Microsoft Yahoo Search Alliance type SearchAlliance.com into your browser.

You will be taken to Microsoft’s new page announcing their partnership with Yahoo.

Microsoft Yahoo SearchAlliance.com

Microsoft Yahoo SearchAlliance.com

To Microsoft’s credit, they acquired and redirected SearchAlliance.com to their advertising site before formally notifying their customers about having received federal government approval  of a Search Alliance with Yahoo.

With the addition of SearchAlliance.com, Microsoft now has 26,893 domains registered.

Microsoft appears to have just flipped the switch on their new domain because SearchAlliance.com is still showing up for sale in Google search results.

SearchAlliance.com

SearchAlliance.com

Microsoft hasn’t yet begun buying Adwords to promote their news to Google’s audience.

Google Call Me Ads

January 14, 2010

I came across another Google Call Me ad today while looking at a website based in New York.

I had previously seen a similar Call Me ad by Google on the BusinessWeek website back in November 2009.

Although I run several Google advertising campaigns in New York, I haven’t yet discovered where within my Adwords accounts I can create and place Google’s Call Me ads.

Google Call Me Ads

Google Call Me Ads

This particular ad appears slightly different than the Call Me ad in BusinessWeek in that it doesn’t have the “leave us a voice message” option.

Click And Google Will Connect You For Free

Click And Google Will Connect You For Free

It does however offer the same “Keep number private” option found in the BusinessWeek ad.

As usual, Google is probably testing this new Pay per call feature in a few select markets with a few select advertisers.

Google Adwords Coupons Limit One Per Customer

December 3, 2009

I have discovered at least two instances where Google Adwords coupons are not redeemable.

1. The coupons are limited to one per Google Adwords customer.

Signup Offer Limited To One Per Customer

Signup Offer Limited To One Per Customer

2. Accounts older than two weeks old are too old to redeem coupons for Google Adwords.

Account To Old To Redeem Adwords Coupon

Account To Old To Redeem Adwords Coupon

Google Advertising Fundamentals Exam

November 22, 2009

I discovered a new exam within my Google Adwords Pro Center today called the Google Advertising Fundamentals Exam.

Google Advertising Fundamentals Exam

Google Advertising Fundamentals Exam

The Google Advertising Fundamentals exam covers the basic aspects of AdWords and online advertising, including account management and the value of search advertising.

I am not sure what promise if any passing this particular Google Exam holds.

Google Adwords Call In Propsects!

September 25, 2009

There is nothing more exciting that getting a call from a Google Advertiser who has a problem they can’t solve themselves!

Got a Google Adwords problem you haven’t been able to solve in house?

Call 415-935-3608 to see if I can help you creatively solve your Google Adwords problem.

Google Adwords Promotional Coupons

September 20, 2009

Google Adwords Promotional Coupons are given to both Google Advertising Professionals Qualified Individuals and Qualified Companies.

In the old Google Adwords interface, I could easily locate my account’s credits and apply them to new Adwords accounts.

Google Adwords Promotional Coupons

Google Adwords Promotional Coupons

However, I am unable to locate Adwords promotional coupons within my Pro Center now.

According to the recently updated Adwords Pro Help Center, Qualified Individuals and Qualified Companies were to have received 20 Promotional coupons valued @ US$100.00 via email with the launch of their new Pro Center in the summer of 2009.

Not only did I fail to receive the promotional coupons described above in the Adwords Help Center, the coupons I had in my account prior to Google’s migration to the new Adwords Interface have disappeared altogether.

Google Search and Adwords Results Mixup

September 16, 2009

I have noticed on several occassions after having searched for different local terms while logged into my iGoogle account, I have continued to get Adwords ads for my previous searches combined with my new search term’s results and ads.

Google Search Results Ads Mixup

Google Search Results Ads Mixup

In the example above, you can see how a search for Oklahoma Flowers includes both Google Adwords ads for Oklahoma Lawyers and Oklahoma flowers.

The only way I have found to clear the search cache appears to be to return to the Classic Google search box.

Google Crop Circles and Relevant Advertising

September 15, 2009

Google’s home page today is featuring a Google doodle of crop circles.

With the exception of last week’s link free 09-09-09 image, clicking on Google doodles takes searchers to more information about the featured doodle.

Enterprising advertisers and even opportunistic bloggers often try to package their sales message to capture the additional traffic generated by Google’s doodles.

Although both short sited and determental to an Adwords account’s quality, it doesn’t stop advertisers like the one featured below for a London based mail forwarding service from giving the increased search traffic for the “Crop Circles” keyword being promoted on Google today a try.

Probably unknown to Westone-Business.com, their ad won’t last the entire day.

Odds are this particular Google Adwords advertiser won’t know why either.

Not Exactly Relevant Advertising

Not Exactly Relevant Advertising