Archive for the ‘Adwords’ Category

WeFollow Google Adwords Rank

December 23, 2009

I was surprised to learn my Twitter account profile ranks 12th most influential in the WeFollow Twitter directory for Adwords.

WeFollow Adwords

WeFollow Adwords

Particulary when their are many other Adwords labeled Twitter accounts who have significantly more followers than me.

WeFollow’s Influence ranking must not be based on pure quantitty of followers because there are also several accounts with fewer followers than mine.

I guess if I want to move up their list I had better Tweet more about Google Adwords.

Advertisements

Advice To Marketers: Advertising Accountability

October 23, 2009

I believe the days of the artsy ad agency “demand creators” are numbered.

Why?

Because before the advent of search marketing, ad agency types could ply their wares without having their advertising work be held directly financially accountable for its performance ie, return on investment.

As search marketing has matured and made inroads into the C-Suite, C-Level managers when presented with marketing and advertising AFEs have a new choice – fund advertising that can prove its return on investment or not.

Within five years, unaccountable advertising expenditures will have become the exception not the rule.

Google Adwords Low Share of Voice

September 22, 2009

Back in February of this year I noticed Google Adwords had introduced “Low share of voice” into my new Adwords Interface beta.

The message was visible throughout my account for about a week and then disappeared.

Apparently, “Low share of voice” has been pushed into a much larger group of Google Adwords accounts today because I along with a lot of other Adwords advertisers are seeing the term at the keyword level in their accounts.

Sarah Q on Twitter asked how she could have high Quality Score keywords and still receive a “low share of voice” status.

My reply: Google Adwords “Low share of voice” replaces “Impression Share” and doesn’t impact Quality Score.

Increasing a Keyword’s Max CPC and or campaign’s “daily budget” should increase a keyword’s share of voice.

Google defines “Low share of voice” as follows:

Share of voice
A measure of how often your ads appear as compared to the total impressions available to you in the market you were targeting for a relevant time period. A “Low share of voice” status indicates missed opportunities, or impressions. In which case, there may be a problem with your keyword, such as a low bid or poor quality score. Point your cursor at the status message to find out more about the potential issues.

Google Adwords Share of Voice Definition

Google Adwords Share of Voice Definition

Google Adwords Promotional Coupons

September 20, 2009

Google Adwords Promotional Coupons are given to both Google Advertising Professionals Qualified Individuals and Qualified Companies.

In the old Google Adwords interface, I could easily locate my account’s credits and apply them to new Adwords accounts.

Google Adwords Promotional Coupons

Google Adwords Promotional Coupons

However, I am unable to locate Adwords promotional coupons within my Pro Center now.

According to the recently updated Adwords Pro Help Center, Qualified Individuals and Qualified Companies were to have received 20 Promotional coupons valued @ US$100.00 via email with the launch of their new Pro Center in the summer of 2009.

Not only did I fail to receive the promotional coupons described above in the Adwords Help Center, the coupons I had in my account prior to Google’s migration to the new Adwords Interface have disappeared altogether.