Back in February of this year I noticed Google Adwords had introduced “Low share of voice” into my new Adwords Interface beta.
The message was visible throughout my account for about a week and then disappeared.
Apparently, “Low share of voice” has been pushed into a much larger group of Google Adwords accounts today because I along with a lot of other Adwords advertisers are seeing the term at the keyword level in their accounts.
Sarah Q on Twitter asked how she could have high Quality Score keywords and still receive a “low share of voice” status.
My reply: Google Adwords “Low share of voice” replaces “Impression Share” and doesn’t impact Quality Score.
Increasing a Keyword’s Max CPC and or campaign’s “daily budget” should increase a keyword’s share of voice.
Google defines “Low share of voice” as follows:
Share of voice
A measure of how often your ads appear as compared to the total impressions available to you in the market you were targeting for a relevant time period. A “Low share of voice” status indicates missed opportunities, or impressions. In which case, there may be a problem with your keyword, such as a low bid or poor quality score. Point your cursor at the status message to find out more about the potential issues.