To get more information about the Microsoft Yahoo Search Alliance type SearchAlliance.com into your browser.
You will be taken to Microsoft’s new page announcing their partnership with Yahoo.
To Microsoft’s credit, they acquired and redirected SearchAlliance.com to their advertising site before formally notifying their customers about having received federal government approval of a Search Alliance with Yahoo.
With the addition of SearchAlliance.com, Microsoft now has 26,893 domains registered.
Microsoft appears to have just flipped the switch on their new domain because SearchAlliance.com is still showing up for sale in Google search results.
Microsoft hasn’t yet begun buying Adwords to promote their news to Google’s audience.