Archive for the ‘Reach’ Category

More About Google AdWords Broad Match Modifier +InfoGraphic

October 29, 2010

What is the Google AdWords Broad Match Modifier?

From AdWords Help:

The broad match modifier is an AdWords targeting feature that lets you create keywords which have greater reach than phrase match, and more control than broad match. Adding modified broad match keywords to your campaign can help you get more clicks and conversions at an attractive ROI, especially if you mainly use exact and phrase match keywords today.

You implement the modifier by putting a plus symbol (+) directly in front of one or more words in a broad match keyword. Each word preceded by a + must appear in the user’s search exactly or as a close variant. Depending on the language, close variants will include misspellings, singular/plural forms, abbreviations and acronyms, and stemmings (like “floor” and “flooring”). Synonyms (like “quick” and “fast”) and related searches (like “flowers” and “tulips”) are not considered close variants.

See the Broad Match Modifier Infographic to learn more about it works.

Google AdWords Broad Match Modifier

Google AdWords Broad Match Modifier

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Microsoft Yahoo Search Opera

July 27, 2009

Back for its second season, the Microhoo now Binghoo search opera is still missing the protagonist  – purported higher CTR and a combined reach still won’t produce the plot’s much needed hero – Relevance.

But stay tuned searchers!

The next episode where – when and if a Microhoo / Binghoo deal happens – will produce new messaging where they proclaim Relevance performs miracles on the screen before your very eyes!