Archive for the ‘’ Category

Facebook Fans: Faux Friends

March 16, 2010

The following survey reports the primary reason that US Internet users are fans of a brand on Facebook is because they want to receive discounts and promotions.

Facebook Fans

Facebook Fans

Isn’t this what every company wants – a list of customers who “friend you” only to receive news of when you are discounting your wares?

If Social Media Were Effective, It Wouldn’t Be Free

October 15, 2009

Today’s thought for the day about the emergence of social media as a business platform:

If social media like Facebook and Twitter were effective at generating business for businesses large or small – “social media” wouldn’t be free.

To take a step further it wouldn’t have been labeled social media – it would be called simply “media”.

Thus “social media” is really code for don’t count on its use producing any revenue for your business.

There – I said it.

Facebook’s Terms of Service

February 18, 2009

I don’t use Facebook, but thought their “Terms of Service” and “Privacy Policy” would be of interest to its tens of millions of fledgling content providers.

Facebook’s Terms of Service: Facebook’s own Terms of use state: “by posting Member Content to any part of the Web site, you automatically grant, and you represent and warrant that you have the right to grant, to facebook an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license to use, copy, perform, display, reformat, translate, excerpt and distribute such information and content and to prepare derivative works of, or incorpoate into other works, such information and content, and to grant and authorise sublicenses of the foregoing.

Facebook’s equally interesting privacy policy: “Facebook may also collect information about you from other sources, such as newspapers, blogs, instant messaging services, and other users of the Facebook service through the operation of the service (eg. photo tags) in order to provide you with more useful information and a more personalised experience. By using Facebook, you are consenting to have your personal data transferred to and processed in the United States.”

Folks – there is no such thing as a free lunch.

Hmm… makes me wonder what WordPress’s “Terms of Service” and “Privacy Policy” cover.