If Social Media Were Effective, It Wouldn’t Be Free

Today’s thought for the day about the emergence of social media as a business platform:

If social media like Facebook and Twitter were effective at generating business for businesses large or small – “social media” wouldn’t be free.

To take a step further it wouldn’t have been labeled social media – it would be called simply “media”.

Thus “social media” is really code for don’t count on its use producing any revenue for your business.

There – I said it.

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