Archive for the ‘Tweets’ Category

Total Tweets Off; Way Off

February 5, 2010

When I logged into my Twitter account today I discovered the total number of Tweets displayed in my account were 200% greater than the number of Tweets I have actually posted.

Total Twitter Tweets Off

Total Twitter Tweets Off

Last I recall I had around 3,500 Tweets.

Based on this new Twitter stat, I guess I am now much more prolific than I was just one day ago.

Hacking The Twitter Audience

January 11, 2010

Today I discovered a Twitter tool called Trendistic.com and some interesting research by Dan Zarrella.

Combining the tool and Zarrella’s reasearch can produce some interesting insights for those Twitter users looking to reach a larger segment of the Twitter audience.

First the Trendistic tool.

Enter any keyword to see how frequently its has been used on Twitter within the last 24 hours, 7 , 30, 90 or 180 days.

Trendistic

Trendistic

Zarrella has researched the most retweeted terms and produced a Top 20 list.

Most ReTweetable Words & Phrases

Most ReTweetable Words & Phrases

Inputting some of Zarrella’s terms indeed confirms a high percentage of use within the Tweet Stream.

Although Zarrella’s data doesn’t correlate directly with the Trendistic tool’s data, his keywords do provide a starting point for understanding which type of language is most often used in both regular Tweets and Retweets.

Consider combining Zarrella’s list and the Trendisitc tool when preparing to target segments within the Twitter audience.

The People Have Tweeted: The Tweet As An Endorsement

December 21, 2009

In today’s Wall Street Journal there is a full page ad from a gum manufacturer featuring Twitter Tweets as “endoresments” of their product.

The ad  begins with “The people have Tweeted.”

The ad then features Tweets that speak highly of their gum brand from ten different Twitter accounts.

The People Have Tweeted

The People Have Tweeted

Readers are then encouraged to follow the brand @ Twiter.com/tridentlayers

I wonder if Trident had to get permission from each of the Tweeters to use their Tweet in their promotional materials or if the Tweeters were compensated for endorsing Trident Layers?

Time permitting, I am going to contact each of them and see if they were even aware their Tweets had been used in a full page Wall Street Journal ad or not.

The following ten Twitter accounts endorsed Trident Layers gum.

MsCalcote, eddahlen, warob, cameron_crazy, xstandforitx, mattchew03, amybites, FitBottomedGirl, melissakmurray and lollieshopping.

I sure hope for Trident’s sake they alerted these Tweeters first (not me) about using their Tweets and that none of the above Twitterers are employees, friends or family members of any of their ad agencies.

Twitter Updates Now Live in Linkedin Accounts

November 11, 2009

Today I received the following email from Linkedin.

Twitter Updates in Linkedin

Twitter Updates in Linkedin

Although I don’t actively use my Linkedin account, I try to keep up with any new functionality or features.

Setting up Twitter within my Linkedin was easy to do.

After logging into your Linkedin account, go to the add applications portion of your home page and find the Tweets application.

About the Tweets application:

With Tweets, you can now display your most recent tweets on your LinkedIn profile. Tweets also gives you instant access to the updates of people you are following on Twitter and the power to tweet, reply, and re-tweet — all from your LinkedIn home page.

Click add application to integrate Twitter account into your Linkedin profile.

Tweets Applications

Tweets Applications

You’ll then be taken to a  Get started with Tweets page.

Linkedin Tweets

Linkedin Tweets

Click add your Twitter account.

Linkedin will then take you to a Twitter authorization page.

Twitter Linkedin

Twitter Linkedin

Allowing Linkedin will then integrate your Twitter account Tweets into your Linkedin profile.

Once added, Linkedin gives their account holders the option whether  to display their Twitter identity on their Linkedin profile or not.

All Tweets can be displayed or just those with #IN or #Li hashtags.

Twitter Added To Linkedin Profile

Twitter Added To Linkedin Profile

A Twitter account holder’s most recent Tweets then supply the Linkedin profile update.

Linkedin Network Updates

Linkedin Network Updates

It will be interesting to see what if anything occurs as a result of my having added my Tweets to my Linkedin profile.

Twitter.com Displaying “New Tweets”

November 6, 2009

I noticed Twitter.com is now displaying the number of new Tweets that occur in between page refreshes and views over the web.

Twitter.com New Tweets

Twitter.com New Tweets

Previously, Twitter users who viewed their accounts on the web wouldn’t  have any idea how many Tweets had been made in between the time they viewed one page from the next.

With the Tweet Stream growing ever more volumunous for active Twitter users, this simple improvement may help prevent Stream Fatigue or cause more of it.

Cloned Twitter Accounts: The New Twitter Spam, Tweeting Duplicate Content

October 29, 2009

I guess the initial wave of Twitter spammers probably duplicated their content from one account to the next as they spammed and then their accounts were banned.

Taking a page from those early Twitter spam innovators, the MLM crowd appears to have picked up where the spammers left off while also adding a few new tricks of their own.

Apparently one of my previous Tweets had a keyword sweet enough in it for the Twitter search and follow autobots to follow my account.

It was probably the #140Conf hashtag.

This morning I received two new Twitter followers one from a man, the other from a woman one right after another.

Nothing unusal there.

Since I don’t auto-follow followers, I went to investigate each Twitter account to see what I could find.

What I found was two Twitter accounts with legitimate names and bios yet both had the same background and Tweet history.

Exhibit #1

Duplicate Twitter Account 1

Duplicate Twitter Account 1

Exhibit #2

Duplicate Twitter Account 2

Duplicate Twitter Account 2

What a novel idea.

Cloned Twitter accounts Tweeting spammy duplicate MLM content!

If I were guessing, I would say this could become a major hassle for both Twitter and Twitter’s audience.

Bing.com/Twitter Results Beta

October 25, 2009

As mentioned in my post yesterday, Tweets are now appearing in the Bing.com/Twitter search results Beta.

Bing Twitter Results Beta

Bing Twitter Results Beta

I just replied to a Tweet and found it seconds later in Bing’s Twitter search results Beta.

Although this search result is relevant to the search term, I am not yet convinced publishing Tweets in the broader search index other than for news related terms will have any value to the search audience.

Particularly if Twitter search results are any indication of the quality of information being Tweeted by the Twitter community.

I think Bing being first mover in real time integration of Tweets into search results may ultimately dilute the value of what search results quality they already have.

After studying Tweets from within a 100 mile radius of my city for two weeks straight, I found there is a significant descrepancy between the number of quality Twitter signals to the sheer amount of Twitter noise.

As Bing advances down the real time search path vis-a-vis Twitter, I am certain they will discover much the same.

Customize Publicized WordPress Tweet Messages

October 17, 2009

I have enabled all of my WordPress blogs to post directly from my dashboard directly to my Twitter account.

Each WordPress blog posted to Twitter begins with “posted to WP.com”.

Today I discovered a link within my WordPress publish box for editing publicized Twitter posts.

Edit WordPress Tweet Messages

Edit WordPress Tweet Messages

I am not sure whether the “posted to WP.com” Tweet introduction can be edited out or not but being able to add additional comments to Tweets should help make the theme and content of a each Tweeted WordPress blog post more clear to its audience.

WordPress Post To Twitter But No Twitter Tweets To WordPress

October 10, 2009

Several months ago I asked WordPress.com when I would be able to Tweet directly from my WordPress.com blogs.

WordPress has answered my question with their recent Publicize feature which Tweets posts like this one directly to a Twitter account.

WordPress users are rapidly adopting the new service as evidenced by the number of Tweets containing the WordPress Tweet signature – “Posted to WP.com.”

Any Tweet that begins with “Posted to WP.com was posted by a WordPress.com blogger.

At the same time I asked WordPress about being able to directly Tweet my blog posts, I also asked about how I could post to my WordPress account directly from my Twitter account.

I came up with some work arounds to get it done using the Bit.ly url shortener service, but the process required more energy than I cared to expend.

So Twitter and WordPress, when will I be able to send my Tweets to my WordPress blog to publish and “publicize” them via WordPress just like I can now publish and then “publicize” my WordPress blog posts to Twitter?

Posted to WP.com: Tweeting From WordPress

October 8, 2009

WordPress has finally made Tweeting blog posts directly to Twitter possible.

I have already written about my first WordPress direct to Twitter blog post  over on SearchMarketingCommunications.com.

1st WordPress Blog Post Tweeted To Twitter

1st WordPress Blog Post Tweeted To Twitter

As expected, WordPress converts all of the WordPress.com blogs posted to Twitter to their recently added shortened url service – WP.me.

I wasn’t the first one to Tweet from WordPress.com as evidenced by all of these posts found in a Twitter search for “Posted to WP.com”.

Posted to WP.com

Posted to WP.com

In addition to their My blog Admin page, WordPress.com bloggers can also find an Authorize Twitter link on the right rail of their add new post page.

Publicize Twitter

Publicize Twitter

WordPress bloggers probably ought to save a draft and preview their post before they publish it to make sure the post’s title doesn’t need to be changed which in turn would render the post’s WP.me shortened url moot.