Posts Tagged ‘Twitter Audience’

Twitter: Home Of The SkinnyCast – Just Another Push (Broadcast) Channel

March 23, 2010

I have been thinking about Twitter a lot lately and after a great deal of consideration, I have concluded its just another push (broadcast) channel.

Not only is it a push channel, its an uphill model to boot (your work effectively perishes upon production).

Yippee!

Two of the things I love to do most combined into one 1). push things 2). uphill.

That’s the best case scenario and as with all best case scenarios they are few and far between!

If you have 10,000 or more listeners and are bolting Twitter onto existing channels to pick up what fell through the cracks otherwise, maybe the Tweeting process could pass a cost benefit analysis.

I doubt it does though for 99.99% of Twitter users though.

Yeah Tweeting doesn’t cost anything but unless you give your time away for free – Tweeting has costs.

Twitter is at best just another albeit new broadcast medium for those who have more than just a handful of followers in their audience.

The reality is much further from the truth for the majority of Twitter accounts.

I recently read the majority of Twitter accounts have under 100 followers.

Thus for the majority of Tweeters, Twitter is a narrowcasting medium if that.

Skinny messages broadcast to an even skinnier audience.

Most Twitter users would be better off taking their SkinnyCast down to their nearest intersection and shouting it at every car that went by.

Only there and then would the majority of Twitter users likely reach a larger more active audience than they are now currently with their Twitter accounts.

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TweetLevel Twitter Engagement And Trust Measurement Tool

February 22, 2010

TweetLevel is a new Twitter Engagement and Trust measurement tool from public relations firm Edelman.

TweetLevel Score

TweetLevel Score

Tweetlevel accurately points out how little I have used Twitter for deep and sustained engagement with my “Twitter Audience”.

Surely this isn’t unusual for other marketing and advertising generalists like myself.

Hacking The Twitter Audience

January 11, 2010

Today I discovered a Twitter tool called Trendistic.com and some interesting research by Dan Zarrella.

Combining the tool and Zarrella’s reasearch can produce some interesting insights for those Twitter users looking to reach a larger segment of the Twitter audience.

First the Trendistic tool.

Enter any keyword to see how frequently its has been used on Twitter within the last 24 hours, 7 , 30, 90 or 180 days.

Trendistic

Trendistic

Zarrella has researched the most retweeted terms and produced a Top 20 list.

Most ReTweetable Words & Phrases

Most ReTweetable Words & Phrases

Inputting some of Zarrella’s terms indeed confirms a high percentage of use within the Tweet Stream.

Although Zarrella’s data doesn’t correlate directly with the Trendistic tool’s data, his keywords do provide a starting point for understanding which type of language is most often used in both regular Tweets and Retweets.

Consider combining Zarrella’s list and the Trendisitc tool when preparing to target segments within the Twitter audience.

Real Time Fans: TV Show Twitter Accounts

October 18, 2009

The Television show as a Twitter account.

The TV Show Twitter Account

The TV Show Twitter Account

Shouldn’t every television show like HBO’s Bored to Death have a Twitter account?

What better way to interact with a traditional media audience than in real time through a Twitter account?

Creating A Twitter Trending Topics Archive

October 5, 2009

This Twitter account (MemChip) automates the Trending Topics feed and then Tweets the results to the Twitter audience once every ten minutes.

Twitter MemChip

Twitter MemChip

It takes some concentration to parse each Trending Topic from the Tweet but there are ten subjects in each Tweet.

I have created an archive of Twitter’s Trending Topics by grabbing the RSS feed and sending it to my Google Reader.

Google Reader RSS Feed

Google Reader RSS Feed

Although reviewing the contents of Twitter’s Trending Topics Tweet Stream once daily is more than enough to cause stream fatigue, I find the process and results quite instructive.