Posts Tagged ‘Trending Topics’

Creating A Twitter Trending Topics Archive

October 5, 2009

This Twitter account (MemChip) automates the Trending Topics feed and then Tweets the results to the Twitter audience once every ten minutes.

Twitter MemChip

Twitter MemChip

It takes some concentration to parse each Trending Topic from the Tweet but there are ten subjects in each Tweet.

I have created an archive of Twitter’s Trending Topics by grabbing the RSS feed and sending it to my Google Reader.

Google Reader RSS Feed

Google Reader RSS Feed

Although reviewing the contents of Twitter’s Trending Topics Tweet Stream once daily is more than enough to cause stream fatigue, I find the process and results quite instructive.

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Attention Thieves

June 2, 2009

As the media consumer’s attention continues to simultaneuously splinter and contract, Attention Thieves will have to go to greater lengths to get an audience’s attention.

Attention thieves come from both sides of the content coin: “editorial” and “advertising”.

I discovered an example of the editorial attention thief tonight while searching Twitter for #SMX related Tweets.

Sifting through the Tweet stream containing the #SMX hashtag, I found about half were from Twitter spammers posting Tweets with multiple “Trending Topics” keywords like #SMX embedded in their commercial or otherwise nonsensical message like the one below:

Attention Theif: Attention Thieves

Attention Theif: Attention Thieves

An example from the advertising side of the attention thief coin comes from Comedy Central and most of their advertisers’ commercials.

When Comedy Central airs commercials, they increase the audio portion of the ad by several units of volume – at least according to my television.

Their attempts to retain my attention are significant enough that my television volume graphic increases itself when they air their commercials.

As marketing and advertising messaging continues to fall on more deaf ears, media companies and advertisers alike will more often have to act like attention thieves than not.