Today I discovered a Twitter tool called Trendistic.com and some interesting research by Dan Zarrella.
Combining the tool and Zarrella’s reasearch can produce some interesting insights for those Twitter users looking to reach a larger segment of the Twitter audience.
First the Trendistic tool.
Enter any keyword to see how frequently its has been used on Twitter within the last 24 hours, 7 , 30, 90 or 180 days.
Zarrella has researched the most retweeted terms and produced a Top 20 list.
Inputting some of Zarrella’s terms indeed confirms a high percentage of use within the Tweet Stream.
Although Zarrella’s data doesn’t correlate directly with the Trendistic tool’s data, his keywords do provide a starting point for understanding which type of language is most often used in both regular Tweets and Retweets.
Consider combining Zarrella’s list and the Trendisitc tool when preparing to target segments within the Twitter audience.