1.5 Billion iPhone Apps Have Been Downloaded

July 14, 2009

1.5 Billion iPhone Apps Have Been Downloaded:

http://bit.ly/iPhoneDownloads

Razorfish: How Brands Should Use Social Media

July 13, 2009

Razorfish has just released a report called “Fluent: The Razorfish Social Influence Marketing Report”

which suggests ways Brands should be using Social Media.

http://bit.ly/SocialMediaBranding

How Can adCenter Users Get More From Bing?

July 13, 2009

My first Bit.ly, Twitter, WordPress mashup blog post:

http://bit.ly/GetMoreFromBing
Tim Cohn (tcohn@marketingprinciples.com)
Google Adwords Professional
Google Profile: http://www.google.com/profiles/timcohn
Blog: http://www.SearchMarketingCommunications.com
Twitter: http://Twitter.com/timcohn
(866) TimWCohn office
(415) 935-3608 cell

Power Lunch with Warren Buffett

June 24, 2009

The Glide Foundation is auctioning another power lunch again this year with Billionaire Investor Warren Buffett.

Warren Buffett Power Lunch

Warren Buffett Power Lunch

The winning bidder and seven friends will get to dine with the Berkshire Hathaway CEO at Smith Wollensky’s in Manhattan. (A great steakhouse – my wife and I try to get by there when we are in New York)

Zhao Danyang bid $2,110,100.00 to win the power lunch auction in 2008.

The current bid for a power lunch with Warren Buffet  is $138,988.00.

The eBay auction ends June 26th.

Update: June 27, 2009:

The 2009 winning bid for lunch with Warren Buffett: $1,680,300.00

Warren Buffett Power Lunch 2009 Winning Bid

Warren Buffett Power Lunch 2009 Winning Bid

Attention Thieves

June 2, 2009

As the media consumer’s attention continues to simultaneuously splinter and contract, Attention Thieves will have to go to greater lengths to get an audience’s attention.

Attention thieves come from both sides of the content coin: “editorial” and “advertising”.

I discovered an example of the editorial attention thief tonight while searching Twitter for #SMX related Tweets.

Sifting through the Tweet stream containing the #SMX hashtag, I found about half were from Twitter spammers posting Tweets with multiple “Trending Topics” keywords like #SMX embedded in their commercial or otherwise nonsensical message like the one below:

Attention Theif: Attention Thieves

Attention Theif: Attention Thieves

An example from the advertising side of the attention thief coin comes from Comedy Central and most of their advertisers’ commercials.

When Comedy Central airs commercials, they increase the audio portion of the ad by several units of volume – at least according to my television.

Their attempts to retain my attention are significant enough that my television volume graphic increases itself when they air their commercials.

As marketing and advertising messaging continues to fall on more deaf ears, media companies and advertisers alike will more often have to act like attention thieves than not.

The Internet: Media’s Black Hole

May 29, 2009

With the ongoing destruction of traditional media’s business model, it occurred to me the internet is to the media what a black hole is to a galaxy.

Princeton Wordnet’s definition of black hole:

(n) black hole (a region of space resulting from the collapse of a star; extremely high gravitational field)

In media’s case; eventually few if any advertising dollars will have been able to escape the pull of the internet’s “extremely high gravitational field.”

What two forces gave birth to the extremely high gravitational field now sucking the life out of traditional media’s business model?

Attention and Economics.

Before a seller can ever make a sale, they first have to get the buyers attention.

Traditional media has long since lost its monopoly of consumer’s attention and along with it the dollars advertisers spent to get buyers attention.

All Businesses and People Are Now Media Companies

May 28, 2009

I read a quote today from Shane Smith co-founder of VICE Magazine about brands.

Smith said, “All brands should think of themselves as media companies.”

Smith’s thought is a provocative one.

However, I think he just touched the surface.

Tom Foremski at Silicon Valley Watcher has been beating a similar sounding media company drum for several years.

After giving both of their perspectives a great deal of thought, I believe both were right.

Yet I believe both left pieces unsaid.

As a result and because of the ever increasing role the internet has in our daily lives, I now think all businesses and people are media companies. Some are just better programmers than others.

Why Can’t I Search Twitter Followers and Following?

May 20, 2009

Two question for Biz Stone:

Is there any particular reason why I can’t search who I follow on Twitter?

Twitter Following

Twitter Following

Why can’t I search who is following me on Twitter.com?

Twitter Followers

Twitter Followers

Surely letting Twitter users search their followers and who they are following would be of value to the entire Twitter community.

2nd WordPress Blog Post via Email and ATT Wifi :(

May 14, 2009

I have been stuck in a travelers hell since shortly after 7:00 AM this morning.

The second American flight I boarded for a 7:45 AM departure sat in the gate
until 9:00 AM before the pilot informed us the airplane wasn’t fit for flight.

We were then were told to get off the plane and were given no further instructions.

Had I not asked a ticket agent what I was supposed to do to get myself to my final
destination in Hartford, CT., I would still be standing in the airport lobby.

Instead of a direct flight to Hartford from Dallas arriving at 12:30 PM., I instead
have been routed to Raleigh Durham, NC where I now sit.

The connecting flight I arranged and booked for myself departs for Hartford @7:30 PM.
I am hoping to get to Hartford by 9:45 PM this evening.

With all the direct flights sold out and only a handful of other options for reaching

Hartford today on American Airlines, I guess I should count myself lucky.

Now to the point of my post:

Since I am not yet at my hotel in Wallingford, CT, I am having to check emails
via the AT&T Wifi service in the Raleigh Durham, NC airport.

I paid $7.99 for 24 hours and so far I have been able to stay online 15 minutes
total after 30 minutes or more attempting to connect.

So what better way to use the new WordPress Blog Post by email feature than
to comment on the state of another internet service provider’s quality of service?

AT&T Wifi =(

timothy cohn

First Post By Email via WordPress.com

May 13, 2009

WordPress has announced a new feature where bloggers can post to theirblogs via email.

The new feature allows pictures and other media to be posted to a blog without
a browser connection.

Still trying to figure out shortcuts for adding tags and links to each respective
post by email.

Tim Cohn
Google Adwords Professional
http://www.SearchMarketingCommunications.com
(866) TimWCohn office
Follow me on Twitter, http://Twitter.com/timcohn

tim cohn