Posts Tagged ‘Internet’

Internet News Will Not Be Monetized in the Internet Age

July 28, 2009

There are a lot of people trying to solve the newspaper industry’s problem of how to monetize the digital versions of their news in an internet age.

After giving this problem a great deal of thought, I have concluded general interest news distributed over the internet can not be monetized on a scale anywhere near the profit margins its print equivalents have previously enjoyed.

Why?

Because internet distributed general interest news doesn’t convert into buyers.

The Internet: Media’s Black Hole

May 29, 2009

With the ongoing destruction of traditional media’s business model, it occurred to me the internet is to the media what a black hole is to a galaxy.

Princeton Wordnet’s definition of black hole:

(n) black hole (a region of space resulting from the collapse of a star; extremely high gravitational field)

In media’s case; eventually few if any advertising dollars will have been able to escape the pull of the internet’s “extremely high gravitational field.”

What two forces gave birth to the extremely high gravitational field now sucking the life out of traditional media’s business model?

Attention and Economics.

Before a seller can ever make a sale, they first have to get the buyers attention.

Traditional media has long since lost its monopoly of consumer’s attention and along with it the dollars advertisers spent to get buyers attention.