TV meets web.
Web meets tv.
Announcing Google TV…
Learn more about Google TV at http://www.google.com/tv.
Introducing Google TV
May 20, 2010Facebook: Word Of Mouth If You Can Get It
May 18, 2010Facebook may indeed be the perfect channel for transmitting “word of mouth marketing”.
The only problem with word of mouth marketing from a marketers perspective is that you can’t legally buy it without disclosing you bought it and word of mouth as a rule can’t be replicated or scaled.
So while Facebook may be the perfect environment for the incubation and distribution of word of mouth, marketers who rely solely on Facebook users to create and distribute positive word of mouth in their behalf may find themselves without a marketing job.
New Adwords Interface Now Permanent
May 17, 2010After what seemed like a year, the My Client Center in Google Adwords now resolves to the new Interface version only while no longer offering access to or use of the old interface.
New Adwords Interface Message
So whether you were ready for it or not – its the only Google Adwords interface you’ll see from this point forward.
An Example Of Prospecting On Twitter
May 16, 2010We had a major hail storm here today and I intentionally Tweeted storm details and location data i.e., my city to see what if any type of response it generated.
Sure enough, I found myself a new follower on Twitter albeit a contractor who has followed me specifically to try drum up business.
Twitter Prospecting
Whether this approach will generate any new business for this particular contractor remains doubtful.
Content Power Ratings
May 14, 2010Via TVBR.com
Optimedia US has unveiled findings from Content Power Ratings 3.0, its third annual report that ranks network and cable programs across TV, web and mobile platforms.
A proprietary media metrics system, Content Power Ratings goes beyond traditional audience ratings to measure a show’s true commercial value and footprint. It factors in total cross-platform audience size, advocacy and involvement—providing the industry’s only TV ranking system across three screens.
New to the study this year are two additional streams: Facebook fan count and Nielsen BuzzMetrics, both of which quantify unique aspects of digital activity: the number of “friends” TV shows have on Facebook, and the sentiment of conversations on blogs and chatrooms related to those shows.
How Optimedia US creates its Content Power Rankings:
Using data culled from the agency’s own primary research, as well as from Nielsen Media Research’s NTI database, Nielsen Online Video Census, Nielsen Mobile, comScore’s Media Metrix, Facebook, Nielsen’s BuzzMetrics, E-Poll’s FastTrack™ Television, Google Trends, and Dow Jones Factiva, Optimedia’s Content Power Ratings value programs using three key criteria:
1. Audience Delivery – including average audience impressions across TV, Web and Mobile platforms
2. Involvement – overall awareness of and loyalty to program; including index of Google search volume and effort made to watch the show
3. Advocacy – overall levels of conversation and PR activity– including press mentions, recommendations and general “buzz,” in addition to personal recommendations
Content Power Rankings
If only the shows with high content power rankings could further capitalize on the equity their products hold beyond their primary television distribution channel.
Facebook Plans To Profit From Its Users Privacy
May 13, 2010I posted the following question regarding Facebook’s plans to profit from its users privacy on Google Moderator.
Facebook's Plans To Profit From Its Users Privacy
What do you think – How should Facebook users respond to Facebook’s plans to profit from its users private web viewing activities?
Google Adwords Certification Program
May 11, 2010Google recently revamped their Adwords qualification program requirements for both individuals and companies.
Their new qualification process is bundled under the Google Certification Program.
Google Certification Program
In order for a company to become qualified an individual associated with the company must have first passed two exams – the Advertising Fundamentals Exam and one advanced-level exam.
Individual Qualification
I was one of the first individuals worldwide to pass the original Adwords Qualified Individual exam years ago.
Because my company appears to meet the new qualifications for becoming a Google Certified Partner, I plan to go through the certification process – again.
Online Consumer Packaged Goods Sales Soaring
May 10, 2010From eMarketer:
Following some of the dismal failures of the dot-com-crazy 1990s, consumer packaged goods (CPG) e-tailers are making real inroads in e-commerce. The advent of broadband, more efficient online retailing strategies and consumers’ wider acceptance of Internet shopping are driving the resurgence.
Online CPG sales now stand at $12 billion, triple what they were in 2004, according to Nielsen. By 2012, online CPG sales are expected to hit $16 billion. That would account for more than 3% of the total $475 billion in e-commerce sales projected for that year.
US Consumer Packaged Goods E-Commerce Sales
“Business models vary, but a successful online CPG selling model must fill one of two key consumer needs: convenience or a shopper’s desire to purchase hard-to-find products,” according to the new eMarketer report “Consumer Packaged Goods Take E-Commerce Path”. “While sticker shock is a no-no, deep discounting is rarely part of the online CPG selling model.”
To learn more about which Consumer Packaged Goods categories sell better online than others order eMarketer’s report.
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