Social Media Isn’t Transactional For Advertisers… Either

I recently wrote “News isn’t transactional for advertisers”.

I am not going to go out on another limb and say – “Social Media isn’t transactional for advertisers.”

I am sure there are exceptions to both, but as a rule I will stand by them.

I don’t foresee either media becoming systematically or predictably transactional for advertisers any time soon.

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