Online Consumer Packaged Goods Sales Soaring

From eMarketer:

Following some of the dismal failures of the dot-com-crazy 1990s, consumer packaged goods (CPG) e-tailers are making real inroads in e-commerce. The advent of broadband, more efficient online retailing strategies and consumers’ wider acceptance of Internet shopping are driving the resurgence.

Online CPG sales now stand at $12 billion, triple what they were in 2004, according to Nielsen. By 2012, online CPG sales are expected to hit $16 billion. That would account for more than 3% of the total $475 billion in e-commerce sales projected for that year.

US CPG E-Commerce Sales

US Consumer Packaged Goods E-Commerce Sales

“Business models vary, but a successful online CPG selling model must fill one of two key consumer needs: convenience or a shopper’s desire to purchase hard-to-find products,” according to the new eMarketer report “Consumer Packaged Goods Take E-Commerce Path”. “While sticker shock is a no-no, deep discounting is rarely part of the online CPG selling model.”

To learn more about which Consumer Packaged Goods categories sell better online than others order eMarketer’s report.


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