Via TVBR.com
Optimedia US has unveiled findings from Content Power Ratings 3.0, its third annual report that ranks network and cable programs across TV, web and mobile platforms.
A proprietary media metrics system, Content Power Ratings goes beyond traditional audience ratings to measure a show’s true commercial value and footprint. It factors in total cross-platform audience size, advocacy and involvement—providing the industry’s only TV ranking system across three screens.
New to the study this year are two additional streams: Facebook fan count and Nielsen BuzzMetrics, both of which quantify unique aspects of digital activity: the number of “friends” TV shows have on Facebook, and the sentiment of conversations on blogs and chatrooms related to those shows.
How Optimedia US creates its Content Power Rankings:
Using data culled from the agency’s own primary research, as well as from Nielsen Media Research’s NTI database, Nielsen Online Video Census, Nielsen Mobile, comScore’s Media Metrix, Facebook, Nielsen’s BuzzMetrics, E-Poll’s FastTrack™ Television, Google Trends, and Dow Jones Factiva, Optimedia’s Content Power Ratings value programs using three key criteria:
1. Audience Delivery – including average audience impressions across TV, Web and Mobile platforms
2. Involvement – overall awareness of and loyalty to program; including index of Google search volume and effort made to watch the show
3. Advocacy – overall levels of conversation and PR activity– including press mentions, recommendations and general “buzz,” in addition to personal recommendations
Content Power Rankings
If only the shows with high content power rankings could further capitalize on the equity their products hold beyond their primary television distribution channel.
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