Archive for January, 2010

Media, Audiences & Marketers

January 20, 2010

Although I think their approach is backwards, the business model most likely to succeed in an abundance of information age is one like what Federated Media is pursuing – a business model that aligns the interests of content creators, audiences and marketers alike.

Conversational Media

Conversational Media

While I think the term “conversational” can be argued against successfully, I do believe the folks at Federated Media are accurate in their assessment of what may potentially be the only profitable content production model option available to would be media companies whether online or off.

News To Yahoo: Branded Cursing

January 19, 2010

Yahoo News wouldn’t normally care whether its brand name was mixed in with this Twitter user’s other tweets.

Branded Cursing

Branded Cursing

Yet, I am pretty sure they aren’t going to be publishing news on their new blog network featuring stories laced with curse words any time soon.

Even I, a lowly rather unimaginative blogger can crank out Tweets and Blog posts free of cuss words.

You would think a Harvard graduate could too…

I guess anything goes in Web 2.0.

Google Crisis Response Center

January 18, 2010

Google has created a centralized location for gathering and deciminating information related to the Haitian Earthquake of 2010.

Google Crisis Response Center

Google Crisis Response Center

Click here to visit the Google Crisis Response Center.

Nexus One YouTube Homepage Display Ad

January 17, 2010

Google had been advertising its Nexus One on their home page until being supplanted recently by the Haitian earthquake relief efforts.

It appears Google has since found another prominent location to advertise and promote their new Nexus One phone – on  the YouTube homepage.

YouTube Nexus One Display Ad

YouTube Nexus One Display Ad

Clicking the See demo button takes YouTube vistors to a Google.com page with a “Get your phone” order button.

Get Your Phone

Get Your Phone

I wonder if Google pays full rate to run ads for its own product’s on its own properties?

How To Get Brand Marketers To Allocate More Budget To Online Display Advertising

January 16, 2010

December 2009 Search Engine Rankings

January 15, 2010
December 2009 Search Engine Rankings

December 2009 Search Engine Rankings

From comScore:

In December 2009, Americans conducted 14.7 billion core searches, with Google Sites accounting for 65.7 percent search market share, virtually unchanged from 65.6 percent in November. Microsoft Sites grabbed 10.7 percent market share, up 0.4 percentage points versus November.

Google Call Me Ads

January 14, 2010

I came across another Google Call Me ad today while looking at a website based in New York.

I had previously seen a similar Call Me ad by Google on the BusinessWeek website back in November 2009.

Although I run several Google advertising campaigns in New York, I haven’t yet discovered where within my Adwords accounts I can create and place Google’s Call Me ads.

Google Call Me Ads

Google Call Me Ads

This particular ad appears slightly different than the Call Me ad in BusinessWeek in that it doesn’t have the “leave us a voice message” option.

Click And Google Will Connect You For Free

Click And Google Will Connect You For Free

It does however offer the same “Keep number private” option found in the BusinessWeek ad.

As usual, Google is probably testing this new Pay per call feature in a few select markets with a few select advertisers.

More Gmail Security

January 13, 2010

From the Official Gmail blog:

In 2008, we rolled out the option to always use https — encrypting your mail as it travels between your web browser and our servers. Using https helps protect data from being snooped by third parties, such as in public wifi hotspots. We initially left the choice of using it up to you because there’s a downside: https can make your mail slower since encrypted data doesn’t travel across the web as quickly as unencrypted data. Over the last few months, we’ve been research the security / latency tradeoff and decided that turning https on for everyone was the right thing to do.

We are currently rolling out default https for everyone. If you’ve previously set your own https preference from Gmail Settings, nothing will change for your account. If you trust the security of your network and don’t want default https turned on for performance reasons, you can turn it off at any time by choosing “Don’t always use https” from the Settings menu. Gmail will still always encrypt the login page to protect your password. Google Apps users whose admins have not already defaulted their entire domains to https will have the same option.

More Gmail Security

More Gmail Security

Twitter Follow Limits #Fail

January 12, 2010

I reached Twitter’s 2,000 person follow limit today.

Twitter Follow Limits

Twitter Follow Limits

Twitter explains their Follow limits are different for every user and after reaching 2000 follows correspond to follow / follower ratios.

From Twitter: “… we have put limits on how aggressively users can follow others.”

I Can't Follow People Limits

I Can't Follow People Limits

Unlike the vast majority of high volume Twitter spammers… umm… users, I don’t follow people mindlessly nor do I follow people expecting them to follow me back.

I don’t use autofollow bots nor do I mine Tweets and Twitter accounts to auto follow.

I simply follow Twitter accounts of people who appear to approach the web and Twitter from a slightly different perspective than I do.

This propensity for dissimilarity is near infinite and obviously wasn’t considered when Twitter calculated its rules and ratios for how many Twitter accounts a legitimate Twitter account can follow.

If dissimilarity was considered, it was deemed spammy because Twitter has attracted more high volume spammers than legitimate high volume users.