Archive for February, 2010

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Top U.S. Smartphone Platforms

February 8, 2010

From comScore:

RIM was the leading mobile smartphone operating system in the U.S. in December 2009 with 41.6 percent share of U.S. smartphone devices. Apple ranked second with 25.3 percent share (up 1.2 percentage points), followed by Microsoft with 18.0 percent share, Palm with 6.1 percent share, and Google with 5.2 percent share (up 2.7 percentage points).

Top Smartphone Platforms

Top Smartphone Platforms

If trends continue on their present trajectory, Google will soon become the fourth most popular smartphone platform in the U.S displacing Palm.

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Google Ad In Twitter Search Vs. Google Search

February 7, 2010

Google’s airing of their first commercial during a Super Bowl is producing hundreds of Tweets every ten to fifteen minutes yet Google’s search results recycle the same tweets over and over again if at all.

Google Ad Twitter Search

Google Ad Twitter Search

Why?

Google Search TV Ad Tweets

Google Search TV Ad Tweets

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Google Search Stories Super Bowl Ad?

February 6, 2010

Will this be the Google ad aired during Super Bowl XLIV?

Only time will tell…

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Total Tweets Off; Way Off

February 5, 2010

When I logged into my Twitter account today I discovered the total number of Tweets displayed in my account were 200% greater than the number of Tweets I have actually posted.

Total Twitter Tweets Off

Total Twitter Tweets Off

Last I recall I had around 3,500 Tweets.

Based on this new Twitter stat, I guess I am now much more prolific than I was just one day ago.

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Display Me Not: Displaced Display Ads

February 4, 2010

I was on a site today and was presented with the following Banner Ad from a Buick dealer 750 miles from my physical location and IP address for that matter.

Not exactly a geotargeted ad.

Nor a relevant one – to either the content or my page viewing behavior.

Display Me Not

Display Me Not

I wonder how many times this particular page would have to be displayed before it would produce enough click throughs to yield a qualified lead?

How many times would the ad have to be viewed and clicked on to produce a sale?

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Twitter Nifty Queries: Nada

February 3, 2010

I thought I would check out some of the search results for Twitter’s Nifty Queries list displayed under their Trending Topics lists @Twitter.com.

Twitter Search

Twitter Search

Upon clicking “happy hour” Near SF which is effectively where Twitter is located, I was surprised to see no search results.

Nifty Queries

Nifty Queries

You’d think to qualify as a nifty query in Twitter search results – there would actually need to be some Twitter results available.

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Bottom Of Web Page Call To Action Boxes

February 2, 2010

Today I found two web sites running an interesting type of pop up call to action box at the bottom of each of their web pages.

Call To Action Box

Call To Action Box

I don’t know what else to call them and for all I know, they have been in the market forever.

Bottom of Web Page Pop Up

Bottom of Web Page Pop Up

If so, what are these types of boxes called?

More importantly – Do they work?

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iPad Related Google Searches

February 1, 2010

What brand marketer would like to wake up and see their much anticipated recently launched freshly branded product already associated with “jokes” in Google search like Apple’s iPad?

iPad Related Google Searches

iPad Related Google Searches

Although the Nielsen Company’s ad engagement measurement system includes “funny”,  I don’t think being the brunt of jokes is the “funny” Nielsen uses when it calculates an ad’s effectiveness.

I know its Nielsen’s “ad engagement” not “brand engagement” scoring system but what’s the difference between an ad and its brand name?

Aren’t the two supposed to be congruent and convey the same message?

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