What brand marketer would like to wake up and see their much anticipated recently launched freshly branded product already associated with “jokes” in Google search like Apple’s iPad?
iPad Related Google Searches
Although the Nielsen Company’s ad engagement measurement system includes “funny”, I don’t think being the brunt of jokes is the “funny” Nielsen uses when it calculates an ad’s effectiveness.
I know its Nielsen’s “ad engagement” not “brand engagement” scoring system but what’s the difference between an ad and its brand name?
Aren’t the two supposed to be congruent and convey the same message?
@TimCohn | Author Tim Cohn's Blog 
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