iPad Related Google Searches

What brand marketer would like to wake up and see their much anticipated recently launched freshly branded product already associated with “jokes” in Google search like Apple’s iPad?

iPad Related Google Searches

iPad Related Google Searches

Although the Nielsen Company’s ad engagement measurement system includes “funny”,  I don’t think being the brunt of jokes is the “funny” Nielsen uses when it calculates an ad’s effectiveness.

I know its Nielsen’s “ad engagement” not “brand engagement” scoring system but what’s the difference between an ad and its brand name?

Aren’t the two supposed to be congruent and convey the same message?

Advertisements

Tags: ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: