Display Me Not: Displaced Display Ads

I was on a site today and was presented with the following Banner Ad from a Buick dealer 750 miles from my physical location and IP address for that matter.

Not exactly a geotargeted ad.

Nor a relevant one – to either the content or my page viewing behavior.

Display Me Not

Display Me Not

I wonder how many times this particular page would have to be displayed before it would produce enough click throughs to yield a qualified lead?

How many times would the ad have to be viewed and clicked on to produce a sale?

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