I was on a site today and was presented with the following Banner Ad from a Buick dealer 750 miles from my physical location and IP address for that matter.
Not exactly a geotargeted ad.
Nor a relevant one – to either the content or my page viewing behavior.
I wonder how many times this particular page would have to be displayed before it would produce enough click throughs to yield a qualified lead?
How many times would the ad have to be viewed and clicked on to produce a sale?