@TimCohn | Author Tim Cohn's Blog

I was on a site today and was presented with the following Banner Ad from a Buick dealer 750 miles from my physical location and IP address for that matter.

Not exactly a geotargeted ad.

Nor a relevant one – to either the content or my page viewing behavior.

Display Me Not

I wonder how many times this particular page would have to be displayed before it would produce enough click throughs to yield a qualified lead?

How many times would the ad have to be viewed and clicked on to produce a sale?

Tags: Displacced Ads, Display Ads

This entry was posted on February 4, 2010 at 9:08 pm and is filed under Displaced Ads, Display Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.