If it hasn’t been obvious, in addition to writing daily I also consume a lot of media.
I also realized my Mac records just what and how much media I consume.
I have decided to start keeping track of how many pages I view and publishing my findings on a daily, weekly and possibly monthly basis.
Towards that end – yesterday September 15, 2010 I viewed 313 pages.
September 15, 2010: 313 Pages Viewed
Shouldn’t this display ad for Google Instant read – Type less, find faster?
Type Less, Search Faster
Based on this ad’s feature-centric wording, I would guess Google generates their own ads in house.
Is Google the first global brand to flourish without a marketing campaign or accompanying slogan?
Slogan (n): motto: a favorite saying of a sect or political group
Google: Th Sloganless Brand
I haven’t seen or heard Google the brand utilize a single slogan, nor can I think of any brand global or otherwise that has achieved the success Google has without some kind of slogan.
Can you name one?
Millward Brown has published a white paper on advertising called:
Emotion in Advertising: Pervasive, Yet Misunderstood
Its Takes More Than Attention
From the Millward Brown advertising white paper:
Advertisers talk a lot about the importance of generating an emotional response from people. However, they rarely stop to specify exactly what characterizes such a response or why they believe it is important.
Nigel Hollis, Chief Global Analyst and author of Millward Brown’s Emotion in Advertising offers brilliant insight into and uncommon knowledge about advertising dynamics.
Emotion in Advertising: Pervasive yet Misunderstood should be required reading for every brand manager.
How to keep a brand’s local experience relevant to the local market… “you have to find a core insight that works in a lot of places and what the brand stands for… ”
Brand communication formula: touching consumer passion points through core insights.
An example of core insight? Axe – young guys want to meet girls.
Clear insights like the Axe example above is required first before marketers can ladder up.
Google hosted their Think Holiday with Google in San Francisco, New York and Chicago in July.
About Think Holiday with Google:
Think Holiday with Google
Any interesting takeaway – “four out of five multi-channel merchants do not have a mobile presence yet.”
Below are video highlights from the invitation only Google event.
On the heels of Google launching Google Instant, Stanford student Feross Aboukhadijeh has created a similar tool for YouTube – YouTube Instant.
I gave it a try for the only term I know to show up as the first result for in YouTube – Google Adwords Professional.
Sure enough, YouTube Instant search suggestions produced a video of yours truly under google adwords prof.
Great thinking and work Feross.
YouTube Instant Search Suggestions
From the Inside Adwords Blog:
Today we’re happy to announce the launch of a new website – the AdWords Small Business Center. Many of you asked for an AdWords resource focused on learning and the top tips for small and medium businesses, and we listened. This new central learning hub allows you to share AdWords best practices and provides the key information you need to know to run a successful AdWords account.
Adwords Small Business Center
That being said, I wonder if there is anything else Google can do to move the needle any further into the small business market?
I heard an interesting quote from Sergey Brin today during the Google Press conference for their Google Instant search innovation.
I included Brin’s quote – “We want to make Google the third half of your brain” in a blog post and shortly after publishing it searched Google to see how many news sites had picked up the same quote.
To my surprise, my blog post along with posts from the Wall Street Journal and CNET was indexed almost simultaneously upon publication.
Instant Indexing
The same can not be said about my blog posts in Yahoo / Bing search results.
Yahoo Indefinite Indexing
Yahoo / Bing’s “8” results came a full hour after posting to my blog, while Google’s 173 results were available at the time of my initial post.
If in search size does matter, Bing search still obviously has its work cut out for it.
Google’s ball doodle log is one of the most dynamic I have seen to date.
Mousing around anywhere on the Google home page outside the search box disperses the many balls that comprise the Google logo.
Google Ball Doodle
While the explanation that normally accompanies a Google doodle isn’t readily visible, one thing is for sure – the playful nature of Google’s ball doodle will capture the attention of anyone who happens upon it.
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