Emotion in Advertising

Millward Brown has published a white paper on advertising called:

Emotion in Advertising: Pervasive,  Yet Misunderstood

Its Takes More Than Attention

Its Takes More Than Attention

From the Millward Brown advertising white paper:

Advertisers talk a lot about the importance of generating an emotional response from people. However, they rarely stop to specify exactly what characterizes such a response or why they believe it is important.

Nigel Hollis, Chief Global Analyst and author of Millward Brown’s Emotion in Advertising offers brilliant insight into and uncommon knowledge about advertising dynamics.

Emotion in Advertising: Pervasive yet Misunderstood should be required reading for every brand manager.


Tags: , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: