@TimCohn | Author Tim Cohn's Blog

How to keep a brand’s local experience relevant to the local market… “you have to find a core insight that works in a lot of places and what the brand stands for… ”

Brand communication formula: touching consumer passion points through core insights.

An example of core insight? Axe – young guys want to meet girls.

Clear insights like the Axe example above is required first before marketers can ladder up.

Tags: Brand Passion Points

This entry was posted on September 12, 2010 at 9:30 pm and is filed under Brand Passion Points. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.