Archive for the ‘Attention’ Category

Content Is Abundant, Attention Is Scarce

November 13, 2009

With 1.2 billion people on the internet each in the throws of becoming their own individual media publishing companies whether through websites or social networks, content has become abundant.

Conversely as content options have become overly abundant, media’s ability to attract let alone retain attention has contracted resulting in the scarcity of consumer attention.

With content in abundance, shouldn’t it be wasted to produce what is scarce and thus which has the most value – attention?

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Total Time Spent On Top Websites

November 10, 2009

comScore via its World Metrix report estimates the total time spent on the world’s top web properties.

The September 2009 World Metrix data shows Microsoft having a significant lead in total time spent on its sites over its next nearest competitor Google.

Total Time Spent

Total Time Spent

From the comScore Press Release:

Microsoft Sites Captures Nearly 15 Percent Share of Attention Worldwide

In September 2009, nearly 27 billion hours were spent on the Internet globally by a record online population of 1.2 billion Internet users age 15 and older. Microsoft Sites accounted for 14.5 percent of total minutes spent online in September, making it the most engaging global property, with Microsoft’s Windows Live Messenger representing nearly 70 percent of time spent on the property during the month. Google Sites captured 9.3 percent of total minutes (2.5 billion hours), with YouTube accounting for nearly half of total time spent (1.2 billion hours) at the property. Yahoo! Sites ranked as the third most engaging Web property at 1.7 billion hours, followed by Facebook.com at 1.4 billion hours. Facebook’s share of attention reached 5.1 percent in September, an increase of 2.9 percentage points from the previous year, as its continued growth in popularity precipitated this surge in share.

The study found that Microsoft Sites captured nearly 15 percent of time spent online worldwide in September, making it the most engaging global property, followed by Google Sites and Yahoo! Sites. Facebook.com, which continues to see significant growth on a worldwide basis, was the fourth most engaging destination with visitors spending 1.4 billion hours on the site in September, up 193 percent from the previous year.

Google Fading Homepage

October 6, 2009

Google has begun testing a delayed home page display of additional links for both Google searchers and Google account holders.

Instead of landing on a Google page like the one below –

Regular Google Homepage

Regular Google Homepage

Google users are instead greeted by a link free page.

Google Fade Page

Google Fade Page

The delayed display of links is somewhat novel, but as the day wears on attempts to access gmail and other Google services after having waited for five to twenty seconds to get to a clickable link have grown time consuming and bothersome.

Yes – the delayed display of links will otherwise focus Google users’ attention on Google’s homepage and its understated simplicity something Google’s users may have been taking for granted.

Will doing so at some point aggrevate Google’s audience?

Yes.

It may however be a brilliant public relations move by Google.

When their “test” is over, how many seconds, minutes, hours, days, weeks, months and years in man hours will have been spent staring at Google’s logo and reinforcing their brand in their audience’s collective mind?