Google has begun testing a delayed home page display of additional links for both Google searchers and Google account holders.
Instead of landing on a Google page like the one below –
Regular Google Homepage
Google users are instead greeted by a link free page.
Google Fade Page
The delayed display of links is somewhat novel, but as the day wears on attempts to access gmail and other Google services after having waited for five to twenty seconds to get to a clickable link have grown time consuming and bothersome.
Yes – the delayed display of links will otherwise focus Google users’ attention on Google’s homepage and its understated simplicity something Google’s users may have been taking for granted.
Will doing so at some point aggrevate Google’s audience?
Yes.
It may however be a brilliant public relations move by Google.
When their “test” is over, how many seconds, minutes, hours, days, weeks, months and years in man hours will have been spent staring at Google’s logo and reinforcing their brand in their audience’s collective mind?
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