Content Is Abundant, Attention Is Scarce

With 1.2 billion people on the internet each in the throws of becoming their own individual media publishing companies whether through websites or social networks, content has become abundant.

Conversely as content options have become overly abundant, media’s ability to attract let alone retain attention has contracted resulting in the scarcity of consumer attention.

With content in abundance, shouldn’t it be wasted to produce what is scarce and thus which has the most value – attention?

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