Its taken about four years longer than I originally expected but I have determined which business problem my book For Sale By Google solves while also codifying the intellectual property needed to solve it.
Somewhat of a relief after all this time.
Posts Tagged ‘For Sale By Google’
Solution Developed, Problem Solved
January 15, 2011Why This Blog Covers Everything Yet Says Nothing
August 27, 2010Sounds kind of ridiculous doesn’t it?
Why spend the time writing a blog while saying little to nothing new?
Why spend the time writing a blog to not sell something?
Good question!
After posting here everyday for a year during 2010 – with the exception of one day; a day where I got distracted and thought I had pressed publish when I had not – my answer has been – to see what comes of it.
To my surprise, there are actually subscribers to this blog.
When I first started writing this blog it was supposed to be more personal in nature.
However, I soon realized a blog wasn’t the best channel for expressing myself.
Anyway – back to the subject: Why this blog covers everything yet says nothing.
Its because maintaining two blogs each and everyday provided the degrees of focus and discipline I knew were required for my staying current in the businesses covered here – the media, internet / web and search businesses.
The latter are by definition the fastest moving businesses on the planet and missing a day or two can mean missing both minor and major developments – news I have drawn from to develop my understanding of communications.
So while I was covering everything media, internet / web or search whether here, on my main blog SearchMarketingCommunications.com or through my Twitter account, my primary objective was to pass along the news but retain the information needed to fill any remaining holes left in the knowledge base I have built.
All the holes have since been filled.
I haven’t published my findings here because those discoveries – the knowledge gleaned – is what I will be selling in my book – For Sale by Google.
If I had put my hard earned knowledge on the web it would have been stolen, repackaged and redistributed like everything else is on the web.
As I have said in the past, the web is the world’s first perpetual motion copying machine.
I know better not to feed anything I don’t want copied into it.
WPP + Google Marketing Research Program
November 27, 2009The Internet, World Wide Web and Google were borne out of research programs.
Recognizing the value basic research can produce, WPP and Google have launched a marketing research program in conjunction with major universities to fund academic research in the field of online marketing.
Having spent the last ten years researching the field of online marketing while also personally applying, testing, proving and disproving my findings, I was excited to learn what academia may have discovered.
I was pleasantly surprised to learn the WPP Google Marketing Research program winners appear to have begun fielding some of the general questions I have been contemplating over the last four years while fleshing out and writing my book – For Sale By Google.
After listening to the WPP + Google award winners’ responses, I am satisfied with the progress my own personal Google Marketing Research program ie., my upcoming book For Sale By Google has already achieved by comparison.
For Sale By Google Update
August 7, 2009Today I have finalized the structure and content of my innovative marketing book For Sale by Google.
For Sale by Google (1) has three parts (3), six sections (6), twenty one chapters (21), one hundred eighty four “panels” (184) and seven hundred thirty six “panes” (736).
My book has taken over three years of research and contemplation to perfect.
For Sale by Google: How To Make Money Selling Your Products and Services On The Internet Using Google Adwords and Search Engine Marketing Strategies is long overdue, however I am now satisfied with my 85,000+ word argument.
I am excited about publishing my intellectual property and capitalizing on its full market potential particularly now.
@TimCohn | Author Tim Cohn's Blog 