Subcriptions And CPMs

February 23, 2011

Subscriptions and CPMs are effectively the only revenue generators publishers can count on for monetizing their content online or off.

Yet in the digital age and with the proliferation of content online, a publisher’s subscription revenue potential and CPM pricing power are non-existent.

Publishers who choose to create traditional content can only hope to scale and have enough page view volume to offset their publishing costs.

Therefore a publishing business model based on subscription revenues and or eCPMs is destined to fail financially.

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Economist Page Frames

February 22, 2011

Of all the schemes I have seen publishers use to try to capture and retain their audience’s attention, this page frame from the Economist appears to be the best thought out.

Economist Page Frame

Economist Page Frame

While time in page and site don’t necessarily constitute monetization, its even more difficult to convert visitors into subscribers who don’t stay on site.

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Viral Video And Word Of Mouth Waiting To Happen

February 21, 2011

Its only a matter of time before some enterprising angry consumer takes this Cee-Lo Green  video and mashes it up to create an unfavorable brand experience statement.

The mashed up brand protest video will then go viral reaching millions of YouTube viewers.

Brand  X will be inserted in the beginning of Cee-Lo’s lyrics.

The resulting viral video may end up producing as much word of mouth as the song did – more than likely though – just the wrong kind of word of mouth.

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Attention Business Owners: Is The Web Working For You?

February 20, 2011

A thought or two about the web and its role in your business:

The web is either producing business for you or it isn’t.

If the web is not generating new exposure, leads or sales for your business I can help.

If the web is producing exposure, leads and sales already, I can help it produce more.

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Pop Up Video Ads

February 19, 2011

If banner ads and then pop up ads didn’t satisfy your need to be ad spammed, then hold on to your britches because publishers and advertisers have combined them all into one new size fits all ad – the pop up video ad.

Not only does it overtake the entire page when you enter a site – it offers a 30 second commercial as a bonus.

Pop Up Video Ads

Pop Up Video Ads

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Technology Rules

February 18, 2011

President Obama visited Silicon Valley yesterday and had dinner with its leaders at venture capitalist John Doerr’s home.

The attendee list included Apple CEO Steve Jobs, Yahoo CEO Carol Bartz, Cisco’s CEO John Chambers, Twitter CEO Dick Costolo, Oracle CEO Larry Ellison, Netflix CEO Reed Hastings, Genentech Chairman Art Levinson; Google CEO Eric Schmidt, Facebook CEO Mark Zuckerberg; former state controller and venture capitalist Steve Westly Doerr, and Stanford University President John Hennessy.

Technology Rules

Technology Rules

With a collective a market capitalization of over $500 billion sitting at the table, Obama’s toast surely celebrated the triumph Silicon Valley’s ingenuity and success have given both America and the World.

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Tweet Optimization: Best Times To Tweet

February 17, 2011

The following graph from Crowdbooster.com illustrates optimum times for me to Tweet based on my followers Twitter usage habits.

Tweet Optimization

Tweet Optimization

What has been interesting to learn about my Twitter audience is that the optimum times for reaching them are sub-optimum times for me to Tweet.

I haven’t yet had the time – so to speak – to figure out how to solve this particular problem.

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Watson For Careers: Linkedin Career Explorer

February 16, 2011

Need career guidance?

If you have an education, a job or career and a bunch of contacts, then the Linkedin Career Explorer might be for you.

Learn more about how Linkedin’s Career Explorer might be able to help your career in this video.

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Why I Chose IT

February 15, 2011

I was once asked the following question by a headhunter –

“Why did you choose Information Technology  for a career over Biotechnology?”

To which I replied –

Biotechnology is the by product of information technology, therefore information technology is superior to biotechnology.

I realize the idea for a new drug or treatment comes from individuals.

However, when its comes time to analyze ideas and implement them, the process is conducted within the constraints of information technology.

Put another way – Would biotechnology even exist without computers?

 

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Google 2011 Valentine’s Day Doodle

February 14, 2011

If Google keeps running doodles on its homepage – and provided I keep posting them here – this site will soon become known more for Google Doodles than any other single topic.

Today’s Google Doodle?

Presenting the Valentine’s Day 2011 Google Doodle:

Google Valentine's Day 2011 Doodle

Google Valentine's Day 2011 Doodle

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