Subscriptions and CPMs are effectively the only revenue generators publishers can count on for monetizing their content online or off.
Yet in the digital age and with the proliferation of content online, a publisher’s subscription revenue potential and CPM pricing power are non-existent.
Publishers who choose to create traditional content can only hope to scale and have enough page view volume to offset their publishing costs.
Therefore a publishing business model based on subscription revenues and or eCPMs is destined to fail financially.
Tags: Subcriptions And CPMs