Its been a while since I have had an entire day waylaid by funky odd problems.
Today was one of those days.
Today’s problem: My tankless hot water heater.
It would take several pages for me to extol all of the tankless hot water heaters virtues… not.
No surprise here – but an inconvenience nonetheless.
Google Chrome Browser Incompatible with adCenter
In this video learn about the new ‘Search across accounts’ feature within your Google Adwords My Client Center.
Yesterday September 16, 2010 I viewed 455 pages.
September 16, 2010: 455 Pages Viewed
I think on an average weekday, I view between 200 and 500 pages depending on whether I run in the morning or not.
If it hasn’t been obvious, in addition to writing daily I also consume a lot of media.
I also realized my Mac records just what and how much media I consume.
I have decided to start keeping track of how many pages I view and publishing my findings on a daily, weekly and possibly monthly basis.
Towards that end – yesterday September 15, 2010 I viewed 313 pages.
September 15, 2010: 313 Pages Viewed
Shouldn’t this display ad for Google Instant read – Type less, find faster?
Type Less, Search Faster
Based on this ad’s feature-centric wording, I would guess Google generates their own ads in house.
Is Google the first global brand to flourish without a marketing campaign or accompanying slogan?
Slogan (n): motto: a favorite saying of a sect or political group
Google: Th Sloganless Brand
I haven’t seen or heard Google the brand utilize a single slogan, nor can I think of any brand global or otherwise that has achieved the success Google has without some kind of slogan.
Can you name one?
Millward Brown has published a white paper on advertising called:
Emotion in Advertising: Pervasive, Yet Misunderstood
Its Takes More Than Attention
From the Millward Brown advertising white paper:
Advertisers talk a lot about the importance of generating an emotional response from people. However, they rarely stop to specify exactly what characterizes such a response or why they believe it is important.
Nigel Hollis, Chief Global Analyst and author of Millward Brown’s Emotion in Advertising offers brilliant insight into and uncommon knowledge about advertising dynamics.
Emotion in Advertising: Pervasive yet Misunderstood should be required reading for every brand manager.
How to keep a brand’s local experience relevant to the local market… “you have to find a core insight that works in a lot of places and what the brand stands for… ”
Brand communication formula: touching consumer passion points through core insights.
An example of core insight? Axe – young guys want to meet girls.
Clear insights like the Axe example above is required first before marketers can ladder up.
Google hosted their Think Holiday with Google in San Francisco, New York and Chicago in July.
About Think Holiday with Google:
Think Holiday with Google
Any interesting takeaway – “four out of five multi-channel merchants do not have a mobile presence yet.”
Below are video highlights from the invitation only Google event.
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