Archive for July, 2010

« Older Entries
Newer Entries »

Marketing, Advertising and Public Relations Presentation

July 11, 2010

I am giving a presentation this Thursday night to small business owners on the subjects of Marketing, Advertising and Public Relations.

Community Action Syllabus

Community Action Syllabus

While I spent the first ten years of my career practicing each of these fields offline, the last ten years of my professional life have been spent focused on practicing these respective professions online.

It will be interesting to learn whether online communications are considered mission critical let alone important to this group of would be and existing small business owners or not.

Tags:, ,
Posted in Advertising, Marketing, Public Relations | Leave a Comment »

Meet The Google Doodlers

July 10, 2010

Ever wonder who creates those funky Google logos?

Meet the Google Doodlers:

Tags:
Posted in Google Doodlers | Leave a Comment »

Google Adwords Ad Diagnostics Tool Limitations

July 9, 2010

The Google Adwords Ad Diagnostics tool can only provide diagnosis information on keywords that are opted into the Google Search Network.

Ad Diagnostics Tool Placements

Ad Diagnostics Tool Placements

Ads exclusively targeting the Google Display Network don’t report whether an ad is being shown or its Quality Score.

The total number of impressions generated and click through percentage a particular ad or ad group receive are the easiest way to diagnose a Google Display Network ad’s overall quality.

Tags:,
Posted in Google Adwords Ad Diagnostics Tool, Quality Score | Leave a Comment »

Google Adwords Ad Location Extension Sample

July 8, 2010

While Ad Location Extensions have been available in Google Adwords for some time, I hadn’t yet tried them until today.

It doesn’t take much time to add a location Extensions to an Adwords campaign.

Adwords Extensions Example

Adwords Extensions Example

Location Extensions can be synced with a Google Places account if you have one, or if not you can create a business listing address on the fly to display along with your ad.

In either case, Location Extensions can help differentiate local advertisers from regional or national advertisers at a time the local Google Adwords advertiser can benefit most – when the Google user is looking for a local solution.

Tags:
Posted in Google Adwords Ad Location Extension Sample | Leave a Comment »

Google Display Network Automatic Placement Category Exclusions

July 7, 2010

Looking for a quick way to discover inefficient automatic Google Display Network placements?

If so, drilling down into the Exclusions tab – Campaign level – Add exclusions – Exclude Category will produce a list of the types of content sites that have been sending you traffic and at what cost.

Google Display Network Automatic Placement Category Exclusions

Google Display Network Automatic Placement Category Exclusions

If a particular category has been inefficient or costly, simply check its box and exclude the category from your future Google Display Network automatic placements source list.

Tags:
Posted in Google Display Network Automatic Placement Category Exclusions | Leave a Comment »

Financial Times Copyright Notice

July 6, 2010

I was reading an article on the FT.com website and found the following copyright notice at the bottom unique and somewhat compelling:

Copyright The Financial Times Limited 2010. You may share using our article tools. Please don’t cut articles from FT.com and redistribute by email or post to the web.

The FT.com Copyright term is linked to the Financial Times Services and Tools / Help page.

Does the Financial Times simply asking its readers not to cut or redistribute its content actually keep readers from doing so?

I don’t know.

What I do know is that if you don’t ask – how can you receive?

Tags:,
Posted in Financial Times Copyright Notice, FT.com | Leave a Comment »

Trying To Mix The Creative With The Logical

July 5, 2010

After having been working on creative projects for the last several days, I have found it very difficult to get back into the business of logic.

It seems the two are not capable of occupying the same byte stream at the same time – its got to be one or the other.

I’m still trying to figure out how to be both creative and transactional at the same time.

Tags:,
Posted in Creative, Logic | Leave a Comment »

Google July 4th 2010 Doodle

July 4, 2010

The following is the Google Doodle for this July 4th, 2010.

Google July 4 2010 Doodle

Google July 4 2010 Doodle

Tags:
Posted in Google July 4th 2010 Doodle | Leave a Comment »

Audio Post

July 3, 2010

Tags:
Posted in First Audio Blog Post | Leave a Comment »

Question Art

July 2, 2010

I have learned how to draw by hand on my computer.

Question Art

Question Art

I have found being able to iterate content by hand whether the written word or images with the ability to save each version digitally has helped significantly improve my output quality.

Tags:
Posted in Question Art | Leave a Comment »

« Older Entries
Newer Entries »