Looking for a quick way to discover inefficient automatic Google Display Network placements?
If so, drilling down into the Exclusions tab – Campaign level – Add exclusions – Exclude Category will produce a list of the types of content sites that have been sending you traffic and at what cost.
Google Display Network Automatic Placement Category Exclusions
If a particular category has been inefficient or costly, simply check its box and exclude the category from your future Google Display Network automatic placements source list.
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