Google Display Network Automatic Placement Category Exclusions

Looking for a quick way to discover inefficient automatic Google Display Network placements?

If so, drilling down into the Exclusions tab – Campaign level – Add exclusions – Exclude Category will produce a list of the types of content sites that have been sending you traffic and at what cost.

Google Display Network Automatic Placement Category Exclusions

Google Display Network Automatic Placement Category Exclusions

If a particular category has been inefficient or costly, simply check its box and exclude the category from your future Google Display Network automatic placements source list.

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