Financial Times Copyright Notice

I was reading an article on the FT.com website and found the following copyright notice at the bottom unique and somewhat compelling:

Copyright The Financial Times Limited 2010. You may share using our article tools. Please don’t cut articles from FT.com and redistribute by email or post to the web.

The FT.com Copyright term is linked to the Financial Times Services and Tools / Help page.

Does the Financial Times simply asking its readers not to cut or redistribute its content actually keep readers from doing so?

I don’t know.

What I do know is that if you don’t ask – how can you receive?

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