Archive for the ‘Marketing’ Category

Marketing, Advertising and Public Relations Presentation

July 11, 2010

I am giving a presentation this Thursday night to small business owners on the subjects of Marketing, Advertising and Public Relations.

Community Action Syllabus

Community Action Syllabus

While I spent the first ten years of my career practicing each of these fields offline, the last ten years of my professional life have been spent focused on practicing these respective professions online.

It will be interesting to learn whether online communications are considered mission critical let alone important to this group of would be and existing small business owners or not.

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Below The Line Spending On Social Media Marketing To Increase

March 2, 2010

Below the line spending on Social Media Marketing continues to increase according to a recent CMO Survey from Duke University and the American Marketing Association.

According to eMarketer:

Marketers were already planning on upping spend in August 2009. They have continued to increase outlays since then, with respondents in February 2010 claiming they will devote nearly one-fifth of their marketing budgets to social media in the next five years.

Social Media Marketing Budget

Social Media Marketing Budget

Looking across sectors, business-to-business (B2B) spending is nearly in line with business-to-consumer (B2C), except in the lagging B2B products category. While B2C services were behind the game in August 2009, spending in that area has caught up and will remain in line with other outlays for the next several years. B2B product marketers will remain behind the curve over the next five years.

B2B B2C Social Media Spending

B2B B2C Social Media Spending

Notably, spending plans for every sector were higher in February 2010 than they had been just six months earlier.

Growing B2B spending on social media lines up with the general goals of B2B marketers: customer relationship management and brand-building, which respondents claim will be the highest growth areas in the next year. Social marketing, with its strength in boosting brand engagement and loyalty, is an effective medium for both purposes.

While many marketers plan to increase their below the line spending on social media marketing in the coming months and years, an inability to directly measure social media marketing’s performance and return on investment will ultimately keep many a marketers social media plans from reaching an above the line marketing expense.

Marketing: Below The Line Spending

January 10, 2010
Marketing Below The Line Spending

Marketing Below The Line Spending

Not All Marketing Google Local Results Purged

November 21, 2009

In a post on Search Marketing Communications, I wrote about how many Marketing and Advertising related Google Local Business Center listings no longer appear in advertising and marketing related geo-modified search queries.

Today, of course I discovered an exception to what I thought was a new rule.

A search for “marketing firm” in Google produced a Google Two Pack list of local marketing firms.

Marketing Firm

Marketing Firm

The same query modified to include my “marketing firm + oklahoma city” produces the same Two Pack results although they now appear as the first and second results.

Marketing Firm Oklahoma City

Marketing Firm Oklahoma City

Yet the plural “marketing firms oklahoma city” yields a traditional search results page.

Marketing Firms Oklahoma City

Marketing Firms Oklahoma City

Although I was logged out of my Google account when I ran the queries, I am not convinced my browsers cookies didn’t influence the results Google delivered.