Archive for the ‘Public Relations’ Category

Public Relations Faux Pas?

July 16, 2010

Infrequently I receive emails from a cab service called London Limousines.

I never open them because I am not in London.

I had assumed the emails were coming from a Taxi driver in London I had somehow inadvertently given my email address to.

Not the case.

Today I received another email from London Limo with a headline that piqued my interest – Bad Press.

Public Relations Faux Pas

Public Relations Faux Pas

Its the first time I can recall a business owner sending me an email to tell me they got bad press.

I don’t even know how to categorize somebody who goes out of their way to spread “bad press” about their own business.

His confession is instructive though… it proves just how compelling and impactful word of mouth is as a medium.

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Marketing, Advertising and Public Relations Presentation

July 11, 2010

I am giving a presentation this Thursday night to small business owners on the subjects of Marketing, Advertising and Public Relations.

Community Action Syllabus

Community Action Syllabus

While I spent the first ten years of my career practicing each of these fields offline, the last ten years of my professional life have been spent focused on practicing these respective professions online.

It will be interesting to learn whether online communications are considered mission critical let alone important to this group of would be and existing small business owners or not.